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JYSK is a global household retailer with more than 2,200 retail stores in 36 countries. Noticing a surge of orders made via its online channels, JYSK understood the need for a complete website redesign and integration of click & collect. JYSK chose Novicell as their digital agency.

The results

85 0 %

revenue growth on JYSK.dk

318 0 %

increase in tablet transactions

162 0 %

increase in value of mobile site search

Following a comprehensive analysis of JYSK’s existing website, Novicell’s Conversion Rate Optimisation (CRO) specialists came up with recommendations regarding content and navigation based on traffic data, user tests, split tests and a usability analysis.    
Drawing on the conclusions from the preliminary analysis, Novicell’s designers developed a new user interface and JYSK’s own developers implemented the new design in Drupal. The close co-operation is ongoing with continuous analysis and optimisation of the site. 

We utilised responsive wireframes by applying a ‘mobile first’ methodology. Responsive wireframes made it easy to review and prioritise content and design elements. This methodology is time efficient as the design is more manageable and ensures that everybody agrees on the website’s structure and navigation. Once the visual identity was implemented, the objective was then to obtain a user interface that respected the site’s existing visual appearance.

"It was very valuable for us to develop a website by designing it in the browser. The methodology ensures a better understanding of the design process internally in our organisation. It is also time efficient as our development team receives ready-to-go HTML code instead of Photoshop files."

Close-up of a man's face
Anders Talbo, Online Conversion Specialist