Enhancing UX design and online brand communication
A world-leading cosmetics company
Revlon is one of the world’s leading cosmetics companies with over 80 years’ experience in delivering quality skincare, fragrance, haircare and personal care products. Revlon is renowned for its emboldening vision that inspires women to express themselves confidently through the art of beauty. As part of this vision, Revlon has extended the brand to a new professional arm, known as Revlon Professional. Revlon Professional aims to provide beauty professionals with innovative products that empower both themselves and their clients, ultimately transforming the way the work.
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The solution consisted of
Brand innovation and communication
Re-design of on-brand visual assets
Maximising usability through UX design
What we did
Given the nature of the beauty industry, in which high-fashion imagery and visual storytelling take precedent, Novicell pushed straight into the production of full-concept design visuals for Revlon. One of Revlon's biggest requirements was creating a tangible visual solution that could be envisioned from the outset. By aligning with the needs of the industry, Novicell was able to provide a visually specific design solution tailored to the client's perception and ultimately fast-track the approval process.
After months of hard work and effort by our IT and UX/UI teams, we have finally launched the new Revlon Professional website. The website projects the essence of the brand as an icon in the beauty and cosmetics industry specialising in skincare, fragrance and hair.