Go to content
infographic for web accessibility

Web accessibility

Good user experiences for all

Web accessibility is about good user experiences

Web accessibility is about user experience. Users have different prerequisites for using a website. For example, a user may have a permanent visual impairment, which means that the user needs help to "see" a website. Another example is a user who has stress, and is thus temporarily cognitively challenged in his journey on a website. With accessible web design, you can help all your users on your website.

What is web accessibility?

- and why is it important to you and your users?

When will my organisation be covered by web accessibility legislation?

  • globe icon

    ”New” public websites

    i.e. launched after 23-09-18 is covered by legislation as of 23-09-19

  • globe icon

    ”Older” public websites

    launched earlier than 23-09-18 was covered by the legislation as of 23-09-20

  • phone icon

    Public mobile apps

    were covered as of 23-06-21

  • lightbulb icon

    Private company websites

    covered from June 2025

Novicell strengthens web accessibility for both public and private organisations

At Novicell we are experts in web accessibility and we work with it because it makes sense to design websites that can be used by everyone. At the same time, we know that user experience, traffic and performance are closely related to web accessibility, and they are all decisive factors for whether a website works as intended. We understand why web accessibility is important and we know how to make accessible websites.

Why you should choose Novicell as a business partner

  • chemistry icon


    Accessibility testing of existing websites

  • head icon


    Advice regarding accessibility

  • lightbulb icon


    Development of accessible websites

  • head icon


    Training of web editors

  • pen and paper icon

    Service agreement

    Service agreement regarding web accessibility

You reach more of your target audience with higher web accessibility

The Web Accessibility Act aims to ensure that as many people as possible can use websites and mobile applications. The background to the act is an EU Directive that refers directly to the international standard WCAG 2.1 (Web Content Accessibility Guidelines). The purpose of the Web Accessibility Act is to make content on websites accessible to everyone regardless of ability.

Read the EU Directive about WCAG

Checklist for those who work with web accessibility as an editor

  • a logic map and a pen icon

    Format your text correctly

    • Use H1, H2, H3, bullet points, numbering and other formatting to make your pages easy to understand and scan

  • Glasses icon


    • Write short and simple sentences • Use headings and subheadings to create structure and meaning in your texts

  • a file folder icon

    Url and tags

    • Give all pages a meaningful title and description so that it can be easily deduced what the page is about • Make sure that all urls on the website have a meaningful title

  • chain icon


    • Avoid links with titles such as "Read more" or "See here" • Keep descriptive link texts to 100 characters or less

  • Megaphone icon


    • Don't create instructions based solely on position on the page

  • Big Ben icon


    • Give images a descriptive and meaningful alt text, which explains the image for the blind and visually impaired for example • Avoid text on images, as it cannot be read by a digital assistant for example

  • film clap icon

    Video and audio

    • Make transcriptions of video and audio on your website • Make sure all videos have subtitles

  • a paper and setting circle icon


    • Ensure correct setup in Word or InDesign for example before exporting to PDF • Check that the PDF is not locked in a way that prevents, for example, a screen reader from being able to reproduce it for a user

What problems does web accessibility solve?

1 in 5 people are digitally challenged, and therefore it makes good sense to work with web accessibility. Public organisations must ensure that everyone has access to their websites, and private companies have great gains to be made by making their websites accessible. When your website complies with web accessibility requirements, it is not only an advantage for the up to 20% who live with a disability. It is for the benefit of all your visitors. And there are many benefits to reap from working with web accessibility.

High web availability provides:

  • a message search with an arrow icon

    User experience

    Better user experience

  • paper airplane icon

    Website traffic

    Increases website traffic with better placement on search engines

  • people connections icon


    Higher conversions rates

  • lighting inside a folder icon


    Increased performance

  • a human inside two arrows icon

    Self-service users

    Higher rate of self-service users vs telephone and email exchanges

Selected companies we have helped with web development

WCAG (Web Content Accessibility Guidelines) checklist for the designer

  • a logic map and a pen icon

    Semantic structure

    • Ensure that all design and content follows a logical semantic structure • Please note that the reading order must be the same as the visual order on the page

  • three color palet icon

    Colours and contrast

    • Ensure sufficient contrast between foreground and background • Foreground text must have sufficient contrast with background colours. This includes text on images, background gradients, buttons and other elements

  • Message text icon

    Text and fonts

    • Use real text rather than graphic text, as it can be read by screen readers and can be enlarged much better • Always use CSS for styling

  • pen and lines icon

    Line length

    • Avoid lines that are too long or too short as this lowers readability • The optimal line length for body text is between 50-60 characters per line

  • chain icon


    • Make sure links stand out visually in ways other than by just using colour • Design indicators that make it easy for keyboard users to determine if something is a link

  • film clap icon

    Animation, video and audio

    • Draw attention to image and media alternatives in your design • Avoid flashing animations and auto-playing content

  • lighting inside a folder icon

    Fields and forms

    • Make sure input fields and forms have descriptive labels and instructions • Always display validation errors, error messages and offer the user instructions to correct any errors

  • Interactive elements

    • Makes it easy to identify interactive electrical elements such as links and buttons • Ensure that styles and naming of interactive elements are used consistently throughout the site

  • a maze icon


    • Make it easy to navigate across the site in more than one way • Offer, for example, a website search and a sitemap • Help users understand where they are on a website or page by providing orientation markers such as breadcrumbs and clear headings

Web accessibility is about creating coherence between strategy, design and development

The strategy forms the overall framework for your website and through design you ensure that you use the right tools to help your users use your website. The development focuses on robust code that helps both people and machines.

Guide to the best WCAG tools

There is a wide range of tools and digital tools that can help you in your work with web accessibility - regardless of whether you work with development, content or design. We have collected the best on this page. However, you should be aware that the automated tools, such as for checking WCAG compliance, only find approximately 30% of the challenges there may be with accessibility on your website. Therefore, the automated tools should always be supplemented with a qualitative and structured review.

  • Siteimprove Accessibility Checker

    A simple plugin for Chrome. Install on the page you want to check and click the icon in your toolbar. Then you get an overview of the problems with web accessibility that the tool has detected divided into tasks for editor, webmaster, designer and developer respectively.

  • WAVE Web Accessibility Evaluation Tool

    A range of tools that help you evaluate the accessibility of your website and give you a visual overview of the areas of your website that are not accessible.

  • ChromeLens

    Plugin for Chrome which consists of the tools Lens and TabTracker. Lens is a visual simulator that allows you to experience your website as if you were blind or partially blind. With TabTracker you can test whether your website's navigation can only be accessed using the keyboard.

  • Contrast Checker

    With Contrast Checker, you can easily test the contrast ratio between the background colour and the foreground colour on your website.

  • Check my links

    Chrome extension that checks your web page for dead or empty links.

  • Youtube

    Easily add subtitles to your videos via Youtube.

  • The A11 Project

    A user-driven community where you'll find lots of practical guides and articles and tips for testing content.

  • Acrobat Pro

    The Acrobat tool makes it easy to create accessible PDF files and check the accessibility of existing PDF files.

  • ChromeVox

    Chrome browser extension that is easy to install and allows you to test screen reading on your website quickly and easily.

  • Colour safe

    Find available colour palettes based on WCAG guidelines for text and background contrast ratios.

  • Colour Contrast Analyser

    The Colour Contrast Analyser (CCA) helps you determine the readability of text and the contrast of visual elements such as graphics and visual indicators.

  • Link contrast checker

    Check for correct contrast ratio between link colour and font colour with this tool.