Accessibility on the web

Great user experiences for everyone

Accessible and user-friendly websites for all needs

One in four people in Europe live with a disability that affects their use of digital solutions. That is why the EU has implemented web accessibility legislation (WCAG) with The European Accessibility Act (EAA), which will take effect in 2025 for a wide range of businesses. This means that now is the time to take action—not only to avoid fines but, more importantly, to create a more inclusive digital experience. By prioritizing web accessibility, you open the door to a large and often overlooked target group who will have a better experience on your website. Web accessibility is both a responsible choice and a smart business decision.

From legislation to competitive advantage

When The European Accessibility Act 2025 takes effect, web accessibility will become a legal requirement for many European businesses—especially within e-commerce. This means that accessibility requirements for new online stores must be implemented by June 28, 2025. However, compliance does not have to be a burden. Instead, you can turn it into a competitive advantage. Web accessibility is an investment in your business. It demonstrates responsibility as an inclusive company that aims to provide an optimal user experience for all. At the same time, an accessible platform gives you access to an even broader audience with significant purchasing power.

High web accessibility provides

User experience

Better user experience
Traffic

Increases website traffic with better search engine ranking
Conversion rates

Higher conversion rates
Performance

Enhanced website performance
Self-service users

Higher rate of self-service users vs. phone and email exchanges

Novicell’s process for web accessibility testing

At Novicell, we specialize in web accessibility. Websites should be designed to be usable by everyone. This results in better experiences, increased traffic, and improved performance.

Meeting all web accessibility requirements is extensive. Therefore, at Novicell, we follow proven processes to ensure the best possible compliance.

Automated tests are a great starting point for identifying basic accessibility issues on your website or app. However, they should always be supplemented with other methods to ensure a holistic approach. That is why Novicell’s web accessibility process typically consists of three steps.

1. Automated tests

Automated tests provide a quick assessment of potential issues. While free tools can cover a lot, they do not catch everything. Serious technical problems may require paid tools that can better integrate into a development environment.
2. Detailed manual testing

To complement automated tests, our UX specialists conduct thorough manual tests focusing on selected user flows. This allows us to identify issues that automated tests might miss. It provides a comprehensive understanding of necessary improvements and their priority in the development plan.
3. Continuous monitoring

Novicell integrates automated tests as a permanent part of the development process for your website or app. Additionally, when we design, we always ensure that web accessibility meets requirements. At the same time, we are happy to train web editors, ensuring that your content continues to meet user needs in the future. This way, your website and app will always comply with current WCAG requirements.