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VILA is a Danish fashion brand with over 110 European retail chain shops and a successful online shop. As a fashion brand, VILA is committed to creating feminine fashion with a focus on quality, design and detail.

A new content universe

We created VILA Moments - a new VILA platform that combines fashion, lifestyle, travel and personal stories to build a universe around VILA products. 

The vision was a simple, light and elegant design that acted as a framework for the many photos, videos, Instagram feeds and guest posts from European fashion bloggers. As VILA requested, the user can now go on a voyage of discovery and be inspired by a wealth of editorial content.

Digital Design

Through well-thought-out design, we were able to capture a specific mood for VILA Moments. The goal was to create an elegant design expression on both small and large screens. Although the design is simple and bright, there are many details for the user to explore throughout the site.

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Umbraco Solution

VILA Moments is built in Umbraco which provides a flexible grid structure and banners that can be re-used across the site. The intuitive user interface makes it easy for VILA content editors to edit different types of content across their website.

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Channel Integration

VILA Moments has integrated product banners with seasonal goods from other sections of the website and links directly to the VILA customer club. Brand messaging is also consistent with other VILA social media channels e.g., users can get inspiration from VILA’s international Instagram feed through VILA Moments.

"Novicell was right on the mark with both the concept and the platform’s functionalities. VILA Moments has raised the brand’s profile and built a universe around the products, bringing the consumer closer to us."

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Annette Hyttel Vestergaard, International PR Manager