VILA is a Danish fashion brand with over 110 European retail chain shops and a successful online shop. As a fashion brand, VILA is committed to creating feminine fashion with a focus on quality, design and detail.
A new content universe
We created VILA Moments - a new VILA platform that combines fashion, lifestyle, travel and personal stories to build a universe around VILA products.
The vision was a simple, light and elegant design that acted as a framework for the many photos, videos, Instagram feeds and guest posts from European fashion bloggers. As VILA requested, the user can now go on a voyage of discovery and be inspired by a wealth of editorial content.
"Novicell was right on the mark with both the concept and the platform’s functionalities. VILA Moments has raised the brand’s profile and built a universe around the products, bringing the consumer closer to us."