BIMM – The British and Irish Modern Music Institute
With over 6,000 students, BIMM Institute is the largest provider of contemporary music education in the UK and Europe. Its eight colleges are spread across some of the most vibrant musical cities: London, Berlin, Dublin, Manchester, Bristol, Birmingham, Hamburg, and Brighton.
The Collaboration
Pushing the brand
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Online advertising and remarketing
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YouTube Campaign to build brand awareness
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Location-based marketing campaign to promote existing YouTube videos
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Clearing application campaign – funnel-based marketing
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Ads on Facebook, Snapchat and TikTok
The Results
What was achieved
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704
open day bookings
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331
application enquiries
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9.78%
conversion rate for Google Search
"Novicell has helped us to develop our international marketing strategy and increase awareness of BIMM campuses in Germany and the UK. They have also generated some fantastic results for our clearing campaigns, a critical period in the academic year."
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