Excedo is a B2B language learning platform that launched in 2019. The goal of the platform is to help individuals upskill and enhance their career prospects as well as helping companies improve their ability to work in international markets.
Building online visibility around the world
Advertising across Google Ads, Facebook Ads, LinkedIn Ads, YouTube Advertising, Yahoo Japan Promotional Ads and Twitter Ads to increase brand awareness and promote eBooks, events and webinars.
International SEO strategy, content translation and implementation of keywords on both the international site and the Japanese site.
Implementation of Google Analytics and Google Tag Manager to track KPIs and PIs. The necessary third-party tracking pixels are also implemented via Google Tag Manager.
Setting up remarketing flows in the respective channels to target engaged site visitors across all channels and bring them back into the customer journeys to convert.
Solid Drupal platform
Transforming brand guidelines into a digital experience through Drupal Content Management System (CMS) – a license free, open-source CMS which is easy to extend and performs well at a global scale.
"Novicell has developed and implemented effective international SEO strategies to help us increase our website traffic and optimise ROI. They have also implemented strategic search engine marketing campaigns on multiple channels and provided the analysis and recommendations to drive conversions.
I am highly satisfied with the quality of their digital marketing services and collaborative approach. I am grateful for their expertise and dedication.”