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Novicell has many years of experience of helping companies in the transportation sector with customer-oriented digitalisation - both within passenger and goods transport, public and private

The digital world places new demands on transportation companies. The customers, who today have more influence than ever before, expect fast and efficient transportation or delivery at the lowest possible price - and this applies to both passenger transportation and freight transportation, public or private. Online accessibility and top-class UX have become a must-have in the industry, so that customers can find the necessary information - at their fingertips.

The transportation sector is affected by high fuel prices and requirements for a green transition.
Therefore, it is absolutely essential to have control over efficient, daily operations and the internal processes.

a magnifying glass diving into three sections icon 38 0 %

of transportation companies have challenges with data handling and security

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of transportation companies lack a clear digital vision

23 0 %

of transportation companies believe that the expansion of their digital infrastructure is progressing too slowly


The transportation sector is an industry that has to find its way in new technological possibilities and increasing customer expectations. The mobile online customer experience is essential for example for people who are on the move, where relevance, clarity and real-time updates are crucial aspects of customer-facing communication. For transportation companies with goods and deliveries, the digital ecosystem is essential. Customer portals and systems must be integrated and data must be transparent and ensure efficient operation and communication to the customer.

Important digital trends in the transportation industry

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    The transportation sector is increasingly looking towards a mobility paradigm centred around users' needs, priorities, data flows and dynamic responses.

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    Last-mile delivery

    Online shopping has really taken off. This means that customers are placing new demands on fast and cheap delivery methods. A completely new market has emerged that requires investment in innovative technologies.

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    Analytical revolution

    Digitalisation offers new opportunities for advanced analysis of real-time data. Now customers' needs can be predicted, alternative solutions can be offered and personalisation increased.

Kontainer til fragtskibe

Novicell offers a range of services and solutions that help your company move forward digitally. For instance, we can help you with:

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    The architecture determines the possibilities

    Transportation companies often have many tailor-made, behind-the-scenes systems - both internal and external. We help determine the framework for IT architecture that enables customer-oriented digitalisation. And we provide a tech stack that reflects business needs and investment budget.

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    Analytical revolution

    Real-time data that is provided to the customer and advanced analysis of data contribute both to fast, relevant communication and to data-driven business development.

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    Websites and website development

    Your web platform is important - such as for ordering, purchasing and booking. It must be user-friendly and easy to work internally as well as integrate into both internal and external systems.

  • App - a click away in your pocket

    An app offers completely unique opportunities to be both "smart" and present in relation to the customer - both with self-service and with relevant information. We help with everything from the right app technology to the UX part.

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    Design and UX

    Self-service and information on the website and in apps are essential for many transportation companies. We help to build these based on tried-and-tested UX principles.

Selected transportation companies that we have helped:

We have had communication that has changed in three very different phases of the project, and we have been given a platform that supports this digitally. People travel by the underground because it is fast, easy and reliable. We would also like to give our users that experience digitally. It must be easy for customers to find the information they need - even if the underground network has grown. And so, with the website, we have created a common thread from the visual elements users encounter at the stations and on the trains, and those they encounter digitally. It is a nice visual solution that creates simplicity and wholeness in the overall user experience.

Citat af Lise Hein fra Metroselskabet | Novicell, Digitalt konsulenthus
Lise Hein, Head of Communication and Marketing

If you have the ambition, we have the experience and the specialists

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    At Novicell, we have many years of international experience of creating commerce solutions, advising and developing both passenger and freight transportation companies digitally

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    As a technology-independent partner, we can advise you all the way from strategy to technology selection and architecture to implementation, customer service and operation.