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Novicell has helped a large number of wholesalers with digital solutions such as commerce, recommendations, customer portals and price tools. And we are also happy to help your wholesale business convert opportunities into digital solutions.

The wholesale link is traditionally seen as a link in the value chain, which adds a very specific and well-known value in the value system with other companies: Stocking, availability and marketing to and handling a large number of purchasing customers, such as in the form of dispatch, advice and invoicing are classic wholesaler virtues.

For many years, wholesalers have been quick and skilled at exploiting the potential of digital solutions, both backwards in the value system for manufacturers and forward towards professional customers or end customers making purchases. However, industry shifts, new online competitors and manufacturers testing new sales channels outside of the wholesaler link are part of the reality for many wholesalers. Digitalisation and digital business models can be a key component in creating sustained competitiveness.

65 0 %

of all B2B purchases start with online searches

Heart icon 80 0 %

of B2B companies maintain the same or better standards on their commerce platform compared to the offline channels

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of B2B companies that sell online experience increased revenue


Optimise your sales processes and business models - and bring them into the digital era. Digital solutions create new opportunities for wholesale companies. It is not only about being able to meet the increasing expectations of customers. With the right digital solutions, you can work with dynamic pricing, ensure online visibility, increase sales of preferred products, minimise manual work processes, reduce errors and, not least, create the necessary value in the value system.

Containers Topdown | Novicell, Digitalt konsulenthus

Novicell offers a range of services and solutions that help your company move forward digitally. For instance, we can help you with:

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    Digital roadmap

    The digital road map is the management tool that creates a connection between business strategy and the concrete projects that must execute the strategy in practice. We help determine direction and break down ambitions into concrete projects and phases.

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    Create the digital foundation

    As wholesale and trading companies increase digitalisation towards customers, having their IT architecture in place becomes a competitive parameter. We provide a tech stack that reflects business needs and the investment budget.

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    Choice of commerce platform

    Choosing a commerce platform is important for driving customer-facing digitalisation. We help make the many technological options visible so that the platform matches the needs and special requirements of B2B commerce.

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    Control of product master data?

    A turning point in digitalisation is the PIM system for keeping track of product master data in one place for use across all channels. We help with the selection and implementation of a PIM system. We place particular emphasis on how the provision of product data can be automated - with built-in controls, so that they are also of the right quality.

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    Data-driven business development

    Most companies are experiencing an explosion in data. At the same time, many are finding it difficult to convert data into insights that can be used to make choices so that operations are run better. We have tried-and-tested methods for concentrating efforts where the significance for the development of the business is most important. We love turning complex data structures into concise and fact-based advice.

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    Communicate relevantly with your customers and target groups

    Marketing automation makes it possible to communicate relevantly and personally - on a large scale. We are experts in assessing which touchpoints are most important. We use this to set up automatic flows that enable customer dialogue about, for example, abandoned basket and retargeting ads and most relevant additional purchases.

Selected wholesale companies that we have helped:

We are very satisfied with the collaboration with Novicell. They manage to deliver on the agreements that we have and they are easy to work with. They have significantly improved our Magento solution and the entire purchase flow now runs via fully automatic APIs.

Jan Rohde, Director and Founder

If you have the ambition, we have the experience and the specialists

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    At Novicell, we have many years of international experience of creating commerce solutions, advising and developing wholesale companies digitally

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    As a technology-independent partner, we can advise you all the way from strategy to technology selection and architecture to implementation, customer service and operation.