Realise your future ambitions with a digital roadmap
We help you achieve your business goals and ambitions by building a digital roadmap with concrete initiatives that fit your business strategy.
Whitepaper 'Your future digital roadmap should be agile and profitable'
In this whitepaper you can learn about how to prioritise and execute digital projects that align with your company's strategic objectives.
We emphasise the importance of integrating great customer experience, channels, tech stack, efficiency, and data into your digital roadmap. The right digital roadmap will enable you to navigate successfully in a volatile, fast-paced, and unpredictable reality.
You can download the whitepaper "Your future digital roadmap should be agile and profitable" here. The whitepaper is intended for decision-makers in sales, marketing, e-commerce, and IT.
Why do you need a roadmap?
Grow your business
You have not identified the initiatives required to meet future ambitions. And you also don't know what it takes to operationalise your initiatives.
You have an overarching strategic ambition, but don't know what it takes to realise it.
Timeline and what it depends on
You may have a plan, but you don't know what it requires and what other projects it depends on. We help you navigate and build a roadmap.
What will be the results?
• Baseline review of your current situation and performance • Identification of areas to improve • Identification of the gaps that must be filled in order to support future ambitions
Digital ambitions & projects
• Concretise business ambitions and build a roadmap in executable chunks that support the ambitions • Clear overview of resources and dependencies
Solution design that supports the process
• Evolutionary solution design, which supports the digital roadmap, and the capacities required to realise your ambitions
Example of a digital roadmap process
What is the strategy?
We must be introduced to vision and goals. What is your strategy? Where does it take place (Markets and channels)? How do you win (Marketing channels, CDP, sales platforms, omni-channel)?High performance (sellers, margin, customer satisfaction)? What initiatives are you considering to be able to grow in the future?
The current situation
We must be introduced to your current issues. What does the current system landscape look like? What does the organisation look like? What are the biggest pain points you have right now (Complexities, capabilities, bottlenecks)?
Sales and marketing performance review
• Review of your existing performance. • Baseline review of your sales and marketing performance • Identification of areas and initiatives that can be improved and thus provide both long- and short-term growth • Recommendation of operational initiatives
The future tech landscape
• Recommendation for future setup. • What systems are needed to ensure continued growth? • What will the IT architecture look like in the future? • What are the recommended platforms? • What will the recommended system landscape cost? • What systems are required to ensure continued growth?
Digital roadmap (initiatives)
• A plan for how you reach your goals in manageable steps. • Which projects must be initiated and what does it require? • What does the recommended plan for the transition look like? • What does the critical path look like? • When are you going to do what?
Setup for success
• How are you set up for success? • How to navigate the digital roadmap and how to set your team up for success • What capabilities does the future platform require? • Which competences should be kept inhouse and which should be outsourced?
The output of the process
Strategy and growth initiatives
An overview of the strategy and growth initiatives that is easy to communicate
Structure and current issues
Overview of the current structure and current issues that prevent digital initiatives.
Performance and areas of improvement
Overview of your current performance and areas of improvement that can create growth
Recommendations of future platforms
Project charter, which includes an overview of the various projects
Management areas, management systems that measure effects and competencies
Selected companies we have helped with a digital strategy
Read about some of the solutions here
Optimisation of online advertising and SEO improved the online traffic significantly
Marketing initiatives, product data management and microservice architecture.
Since 2021, Novicell has been helping ID® Identity grow their brand awareness, traffic, and revenue through digital marketing, media buying, and advertising on Google, Meta, and LinkedIn
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