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Product Information Management – also called PIM

Processes, systems and advice on all aspects of product data

When product management needs to scale effectively

PIM stands for Product Information Management, and is a system for the administration and distribution of your company's product data. A product information management system must be able to make necessary product data available from supplier systems and internal source systems in the right quality as cost-effectively as possible to service marketing and sales channels.

Novicell as your PIM partner

Novicell has a PIM team with many years of experience with successful PIM projects for our ambitious customers. The team consists of inquisitive experts within master data management, process optimisation, integration and implementation. With Novicell's digital specialist skills and offices spread across Europe, Novicell is your obvious PIM partner.

Selected companies we have helped with PIM

When should you consider a PIM system?

In general, it can be said that it is time to investigate the possibilities of a PIM system when your manual processes for product administration no longer scale to your business needs. If you want a really easily rule of thumb, ask yourself: "How often does my organisation copy and paste product information from one system to another?". The more often you do this, the greater the need for a PIM system to automate some of the manual workflows and ensure data is correct.

PIM systems are particularly suitable for companies with one or more of the following characteristics

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    Many sales channels

    Many data distribution channels with the same range, e.g. ecommerce, marketplaces, display screens, SoMe channels, newspapers and printed matter, online catalogues or shelf fronts and price tags

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    Complex hierarchies

    Complex hierarchies for product and metadata that are inherited or used to build full text (see the example further down the page)

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    Market or language versioning

    Need for market or language versioning of product catalogues including language, units of measurement, date formats and so on

How Novicell helps you with product data management and PIM

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    Analysis of the PIM system's value for your business.

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    System selection

    Chooses the right PIM system that fits your business model and processes.

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    Creates a tailored plan for effective implementation of the system.

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    Mapping and architecture

    Lays out a plan for master data mapping and architecture.

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    Integration between PIM and your current systems.

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    Advice, training and sparring

    Help with advice and training in the use of the PIM system as well as ongoing sparring.

Business value of PIM

A business case is relatively easy to set up if you know your processes and your organisation well. Below we have listed a number of the value parameters that companies normally use for a business case for implementing a PIM system. 

Cost reduction and increased productivity

• Higher output per employee • Fewer steps to get a product online • Fewer email exchanges to access media and data-related products • Speedier import, processing and enrichment of product data from suppliers

Better customer experiences and high data quality

• Fewer returns due to better product descriptions and more qualified purchasing decisions • Increased basket size (value of basket size) due to improved database for cross-selling • Better conversion rates on the webshop • Fewer product data errors and better control over how information is categorised and displayed in relation to advanced search and filtering

Increased measurable business value and faster value creation

• Faster introduction of new products in the product catalogue • Faster translation processes for product information • Faster production of offers to customers • Faster time to market on online products