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Spaldings & Central Spares

Spaldings & Central Spares are one of the UK and Ireland’s leading agriculture, ground care, industry, forestry and product specialists. Together, they have been operating for around 60 years and act as a key partner to trading customers. They are well known for earning a reputation for comprehensive service, exceptional quality, reliability and maximum efficiency.

Poor website performance

Spaldings & Central Spares needed professional advice on their DynamicWeb solutions and a partner that could optimise and manage their two website solutions (Spaldings & Central Spares) now and in the future. In addition, they wanted to improve user experiences and boost sales on their e-commerce website.

Our approach

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An efficient all-in-one CMS platform for content management, e-commerce, digital marketing and integration. The DynamicWeb CMS platform is built for retail, distribution and production companies.

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Microsoft Dynamics NAV

An Enterprise Resource Planning (ERP) solution designed for small-to-mid sized businesses to automate most of their customer transactions. It can be used for quoting, ordering, producing, shipping, invoicing, purchasing, receiving and paying.

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Perfion (PIM)

Perfion is a Production Information Management (PIM) system. It helps companies facilitate the most important of product-related tasks including handling a large amount of complex product information and distributing it efficiently on relevant channels.

The solution brought about

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    Growth in traffic

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    Lower bounce rate

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    Longer session duration

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    Doubling of orders

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    Differentiated payment methods

DynamicWeb Premium Solution Partner

We are a certified DynamicWeb Premium Solution Partner. This means that we have extensive, proven experience with DynamicWeb as a CMS. This expertise makes us a leading development partner for all DynamicWeb solutions builds.

"The new websites have contributed to a much better user experience and made it a lot easier for us to keep the sites updated. We are very satisfied with the collaboration with Novicell. Their technical knowledge and ability to solve our challenges have met our expectations and we are looking forward to working together more in the future.”

Amy Potter, Marketing Manager
Spaldings Limited