Go to content

Branding

Building brands to last

BRANDING

Unlock your brand's potential

Your brand is one of your company’s most valuable assets. More than just distinctive slogans and logos, it encompasses the intangible perceptions of your business in the minds of those experiencing it; it must evoke feeling, craft an image and create value. Our brand strategists can bring about this and more, turning your brand into a true business driver.

Our expertise

  • a head with a box inside icon

    Brand strategy

    Our brand strategists define the identity, mission, personality, target market and message of your business to create the framework for your brand design.

  • Water pouring icon

    Brand design

    We know that visual architecture is a key component of your brand; we work to bring your brand to life and create the brand experiences that people remember.

A good brand is cooperation 

 

To bring ambitious brands to life, we work in harmony with you, paying close attention to your unique brand challenges. 

Whether you’re failing to differentiate from your competition, outgrowing your brand, suffering from lack of brand focus or trying to connect with a new audience, we can build a solid brand that suits you.

We cultivate exceptional brands in a variety of ways

Brand strategy: Our brand strategists define the identity, mission, personality, target market and message of your business to create the framework for your brand design. Brand design: We know that visual architecture is a key component of your brand; we work to bring your brand to life and create the brand experiences that people remember.

How we work

a magnifying glass diving into three sections icon

Discovery

Rather than simply creating a brand, we like to discover it. We’ll review your current brand profile to identify how well it aligns with your business objectives, challenges, KPIs and not least your customers.

Brain icon

Workshop

We’ll validate the information by researching your users and competition. We’ll then conduct a workshop to develop a customised brand strategy in direct collaboration with you.

three color palet icon

Design

With the strategic framework for your brand design ready, our designers will create strong visual elements to shape your brand and ensure that it makes a statement within the market.

Growing arrow icon

Optimise

Your brand should grow, evolve and adapt to changing situations. For this reason, we’ll continually improve your brand until an optimised solution is reached.

Relevant insights

March 8, 2021
8 Reasons Why Law Firms Need a Good Website

Discover 8 reasons why your law firm needs a great website. Learn how a well-developed website will help you gain potential clients.

Read more
October 20, 2021
Social Media Videos: Specifications and Recommendations

Anyone can create video content, but there's a few things to consider before getting started. Read Novicell's top tips for creating videos for social media.

Read more
June 10, 2021
Why Good UX and UI Design is Important

This blog post will take you through the reasons why good UX and UI design is important for businesses today. Click to read more.

Read more
March 15, 2022
How User Experience (UX) Can Help Marketers

Learn about the importance of content and user-interactions, and how UX can support this. Click to read more.  

Read more
April 1, 2020
WCAG Checklist for the Designer

Want to ensure that your web design elements meet the requirements for web accessibility according to WCAG? Read Novicell's checklist here.

Read more
August 13, 2020
What Does Web Accessibility Mean for Your Digital Business?

Creating an inclusive website has never been more important. Find out what the Web Accessibility Act is and how it affects your digital platform.

Read more