Content marketing will help boost your organic traffic and increase visibility. Our copywriters ideate and create content strategies that are aligned with the rest of your marketing efforts.
Why it's important
Many benefits follow doing content marketing, and consistently publishing is an important factor in your success. Creating content helps you build trust with your audience, as you will become their supplier when they need answers to their questions. You will be a reliable source and give them valuable information without necessarily expecting to get anything back. By doing this, you develop a relationship with your audience.
This leads to the next point, which is your brand reputation. Your brand reputation will be strengthened when people associate you with reliable information and an expert within your field. In the end, this can generate more leads and improve conversions. When your audience is looking to buy a service, it will be a huge advantage that they see you as a trustworthy brand. It can ultimately impact their decision-making to your benefit when choosing a service provider.
However, it must be stated that the success of content marketing isn’t seen overnight. It demands doing the necessary analysis beforehand, as creating the content is very time-consuming. Still, content marketing plays an incredibly valuable role in the visibility of your website in search engines. Once you get the hold of your technical SEO and it’s at 80-90%, content marketing is (almost) the only way to grow a website without paying for the traffic. For that reason, content marketing is a very important aspect of SEO and your strategy to keep attracting visitors to your page.
Novicell content audit
At Novicell, we offer a broad range of services within content marketing. When we help clients with their content marketing, the first step is to assess and evaluate the existing content with a content audit. This helps us give an overview of current strengths, weaknesses, and areas of improvement. It enables us to see how the content is performing, and from there, we strategically plan how to optimise it and plan successful marketing efforts in the future.
Below you can explore the content marketing services we can help you with.
What we do
Content gap analysis
We identify gaps or missing content opportunities within your website’s overall content strategy. We analyse industry trends and look at your competitors to uncover topics that your target audience is searching for. Then we develop ideas to create the content your audience wants to see and to engage potential customers.
We write on-point, persuasive texts that will ensure you generate leads, conversions, and sales. The text can appear in various projects such as websites, catalogues, emails, etc. This means we write text for both web, video, print, mobile, and social media.
In the ideation process, we help you define your goals and KPIs. We determine your target group and brainstorm concepts that will get their attention. After this follows the steps of building and executing the content campaigns, from which we monitor the results and regularly optimise.
Keyword analysis is the process of researching relevant keywords to optimise your content. To pick the right keywords, you must understand the intent of your target group. We know how to strategically select and incorporate those keywords and group them to organise your content. Grouping them is the same as creating topic clusters that cover broader themes and improve search engine visibility.
Tone of voice
The tone of voice is the personality reflected in your brand's communication. It should align with your values and target audience, and it influences your language and style of writing. We know how to apply a consistent tone of voice across all your channels to strengthen your customers’ connection to your brand.
Keywords, topic clusters, and internal links. These are the three main components of tactical SEO. All our efforts are based on these elements that favour search ranking and increase traffic value.
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