Paid Media
Explore the different types of paid media
Paid Search
Paid Search is an advertising model that drives traffic to your website via a search engine. This channel is highly internet-based, as users actively search for your products and services. It can also be a very efficient marketing tactic, as advertisers only pay when users click on your ads. At Novicell, we help you develop an effective Paid Search strategy with a data-driven approach and strong alignment with your wider marketing activity. We ensure to develop highly tailored campaigns that capture all relevant search terms for your business.
Paid Social
Paid Social is an advertising model that can support your business with both brand awareness and driving sales. Your ads can appear across the most well-known social platforms, such as Facebook, Instagram, LinkedIn, TikTok and YouTube. We help develop effective paid social strategies that capture the right target audiences and use powerful creative assets.
Display & Programmatic
Display and programmatic ads are used to promote your products and services on third-party websites. Media is bought using automated and algorithmic technology. Our team can help you create bespoke strategies to reach your brand awareness and sales goals.
By consolidating at Novicell, we achieve a significantly greater impact on our activities. We use our digital resources better - right now, we may have one specific need, but next month we will maybe need something else. Once we have gathered it all in the same place, it is easier to prioritise efforts without different agencies having to compete. That allows us to spend our money much more efficiently.
Browse more insights
In the dynamic field of digital marketing, achieving success relies on the seamless integration of various strategies. Two key platers here are Search Engine Optimization and Pay-Per-Click advertising, better known as SEO and PPC. Sometimes seen as alternatives, organic search and paid search tactics are best used in combination to elevate your online presence and drive results.
Some of our related services
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