Technical SEO
The business impact of technical SEO
Technical SEO has a significant business impact as it directly affects a website’s visibility and can contribute to higher conversions and customer satisfaction. It’s important to consider in your SEO strategy, as it influences your website’s performance on search engines.
Technical factors like URL structure, website speed, and mobile friendliness must work perfectly to get traffic and make people stay on your website. If your website is slow at loading pages or the user experience on mobile phones is bad, visitors might lose patience and leave your website. The search engine will notice when your visitors quickly leave your site and punish you by not ranking your site well. If your website doesn’t perform well on search engines or drive traffic to your site, it can ultimately affect your business’ revenue.
At Novicell, we can help you with technical SEO to boost your website’s rankings and visibility in organic search. By investing in technical SEO, your business can strengthen its online presence, attract relevant traffic, and drive growth in the digital landscape.
Understanding technical SEO and crawling
When working with technical SEO, the first thing is ensuring that your website is crawlable.
A web crawler is a software program that visits a page and extracts its links to find new pages. From the new page, the web crawler will once again go to the additional links appearing on that website. So, it’s a continuous process until there are no more links to follow or pages to crawl. Crawlability is the foundation of your technical SEO strategy.
But where does the process start? Google uses a so-called “seed list” of trusted websites with many links to other websites that the web crawler can follow. If web crawlers are, for some reason, blocked from crawling your page, they can’t rank it, and this will hurt your position in the search engines tremendously.
Web crawlers are known under names as spiders, robots, search engine bots, or simply “bots”.
Why Novicell?
Novicell can help you tailor a technical SEO strategy and ensure your website gets the visibility it deserves. We provide you with our strong expertise and support to help you navigate the complexities of technical SEO and meet your website goals.
By first making a technical SEO audit, we scan your current website to understand which difficulties you are currently facing. We analyse factors like site structure, crawling and indexing, mobile optimisation, and more. Then we use our specialised knowledge when implementing the technical SEO project, where we afterwards monitor and optimise for continuous success. This includes tracking the performance of your website and making the necessary adjustments for you to stay on top of your technical SEO game.
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Implementing technical changes
The implementation of small technical changes can have a massive impact on your website's search engine ranking and organic traffic. A technical change can be ensuring a sitemap's correct upload and coding. Let’s explain a sitemap.
A sitemap is a file that lists all the pages of a website and provides valuable information to search engine crawlers about the organisation and structure of the site's content. When a sitemap is not uploaded or coded properly, search engines may struggle to crawl and index the website effectively. This can severely limit the website's visibility in search results and make it difficult to rank at all. As soon as the sitemap is implemented, however, you usually see significant improvements in the volume of traffic.
At Novicell, we can help you implement technical changes, such as the correct upload and coding of a sitemap. This will greatly impact your website’s visibility and organic traffic volume. Our expertise allows us to handle the technical SEO of your website efficiently and accurately.
Technical SEO in website migration
When migrating to a new website, it’s crucial to keep technical SEO in mind. Why? Because it’s essential for your new website to be discovered and indexed by crawlers. You want to minimise the potential negative impacts migrating can have on your search engine rankings and organic traffic.
With our skills in technical SEO, we can help you keep the rankings you have built over time. We implement proper redirects to make sure search engines understand the new website structure and can associate it with the previous one. In addition, we optimise your sitemap and internal linking structure so search engines understand the website’s content and rank it appropriately in search results.
Types of SEO
Technical SEO
This involves improving your website's technical aspects to rank better in search engines. It concerns how easily search engine spiders can crawl your site and page loading times. You can say it’s what happens “behind the scenes” as it deals with code and server-level information to improve performance.
On-page SEO
This part of SEO is about your website’s content. It concerns how well-optimised it is regarding keywords to attract the attention of search engine bots. It can be product and meta descriptions, headlines and headers, title tags, and website structure, to name a few.
Off-page SEO
These activities don’t involve publishing on your website. Instead, it involves inbound links from other websites to yours. When other websites with a high authority link to your site, it gives you a stamp of approval and makes you rank better. It can also be actions such as content marketing, guest posts, and social media marketing.
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In the dynamic field of digital marketing, achieving success relies on the seamless integration of various strategies. Two key platers here are Search Engine Optimization and Pay-Per-Click advertising, better known as SEO and PPC. Sometimes seen as alternatives, organic search and paid search tactics are best used in combination to elevate your online presence and drive results.