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Mobil med google apps | Novicell, Digitalt konsulenthus


We create tailored app solutions to meet the unique needs of businesses across various sectors.

We develop and design mobile apps

Do you want your company to be easily accessible to your customers? With an app, you gain a whole new dimension of opportunities to create a strong relationship with your target audience. An app is valuable to your channel mix and provides direct and personalised communication between your business and its customers. You can engage with your target audience in real time, send personalised notifications, and provide relevant information. At Novicell, we specialise in creating customised app solutions and making them align with your business’s specific requirements.

How we make an app

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1. Strategy

We define strategic goals to develop your ideas and needs into a successful app that integrates with other value-creating sales channels.

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2. Analysis and Planning

We identify prerequisites in a workshop, define team structure, and prepare a roadmap.

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3. UI/UX Design

We develop an interactive, user-friendly app with an experience design that engages the user and ensures intuitive attention to the platform. App information architecture, design, and type are considered. Everything is exemplified in mock-ups and prototypes.

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4. App Development & Technology

We plan the app's IT architectural capabilities and establish success criteria for the development process, including backend, frontend, technology, and API.

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5. Consumer & Market Testing

We ensure the app's mobile functionality through thorough security, quality checks, and user testing. We constantly monitor how the app performs on our digital data scoreboard, where we navigate the development down to the smallest detail to ensure a 100% satisfaction guarantee.

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6. Launch, Maintenance, and Support

Now it's time to launch the app via the App Store and Google Play. Title, description, category, keywords, publishing icon, and screenshots should be carefully selected to give the app the highest possible score in the launch process. We will continue to assist you.

3 reasons why you should have an app

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    Stay relevant with an app and provide your customers with the ultimate user experience. It will make your customers return and strengthen your brand. - Be present in the customers' context. - Offer the consumer something extra like loyalty or customer clubs.

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    Content is key; you can be present for your customers with an app. - Build a relationship with the consumer. - Personalised notifications

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    Digital value proposition

    Create higher value for the consumer. With the growing use of mobile devices, having an app makes your business easily accessible, and you meet your consumer’s digital demands. - The app is an integrated part of the value the business offers. - Credibility in downloading an app from the App Store

The Skagenfood App 2.0 from hybrid to native

In 2020, Skagenfood, in collaboration with Novicell, launched its App 2.0. It was a reimagined app, not just a technological shift but also a rethinking of the entire user experience. In the new App 2.0, the focus is on creating an inspiring universe that is still easy to use.

Novicell has been very accommodating and flexible throughout the process, which has required something from all parties, as the modernisation of our previous platform necessitated a lot of investigations and new development. The improved front-end now in the pipeline is our first step together. We look forward to the series of upcoming improvements that are just around the corner that will further elevate the customer experience. 

Foto af Peter Bagge
Peter Bagge, Founder & Director

Which app technology should you choose?

When we talk about apps, it covers a broad common term for a small piece of software that can be installed on your telephone - and does not depend on being displayed through a web browser. How this little piece of software is developed and with which technologies may vary. In the following, we will review the three main directions you can consider following if you want to expand your business with an app.

  • Progressive Web Application (PWA)

    A Progressive Web Application is the web-based version of the app. This means that it is built with web technologies. In fact, it is a website that can be downloaded to the phone and saved as an app. Google is heavily involved in PWA development and sees it as the future app platform. The major advantage of PWA is development time and cost.

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    Native Application

    The classic Native Application is still the most widely used. Native apps can fully utilise the hardware and software of different devices. This means that the latest mobile technologies from Apple and Google can be used in Native apps as soon as they become available. The major disadvantage of this model is that two versions of the app need to be built, one for each OS (Android and iOS).

  • Hybrid Application

    Hybrid Applications are a combination of the two mentioned above. By using components from PWA and Native, a strong Hybrid App can be created, incorporating many features offered by both. A Hybrid App often consists of a Native framework with web-based pages. The advantage here is that you create a Native App but only do the work once. On the other hand, you are committed to a Hybrid technology, typically not owned or driven by Google or Apple, which means the chosen technology may become obsolete in the future.


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