Marketing automation

Optimise your efforts and strengthen the user journey

Why work with marketing automation?

With marketing automation, you can communicate personally and relevantly with your customers and leads - on a large scale. In this way, you can guide the customer in complex buying processes and support long-term customer relationships. Marketing automation is relevant for BtB sales or subscription services, where the supplier and the collaboration itself are just as important as the product. But also for marketeers who work with BtC or commerce, where with marketing automation you can increase the bottom line through, for example, abandoned baskets, repurchase flows and related product messages.

With marketing automation you can...

Design the customer journey and touchpoints

You send automatic content in the decision-making process and thus support the customer at critical points in the customer journey by delivering the right content at the right time.
Collect behavioural data automatically

You track the customer's activity and behaviour in relation to your business and connect the data to the customer's profile. For example, also use automation to collect and maintain your customer data.
Build strategic lead scoring

You set up qualifying criteria for the lead's activities, which define when the lead is ready for a sales dialogue or other processing. Reduce manual processes and increase your efficiency.
Building a journey across channels

Marketing Automation is no longer only about email, but also about hitting the consumer with a series of messages across the board - i.e. if a customer does not respond to your email, then automatically hit them with a similar message on Facebook for example.

Reap the benefits of automated betting

There are many advantages to working with marketing automation. Regardless of the type of business and customers you have to support, automating your processes and communication can help with: