Increase your conversion rate with personal recommendations
With product recommendations you can:
Increase the number of conversions
Improve the user experience
Provide real-time personalisation
Increase the average basket size
Improve customer loyalty
Automate email dispatch according to user behaviour
How do I get started?
There are several providers of platforms to implement personalised product recommendations – whether in emails, on the website or in the search results on Google. One aspect that is the same for all providers is that you must install a script on the site, which starts tracking the user and their purchasing behaviour.
Depending on the type of product recommendation you want, you must connect your data to your website, email platform or SEM tools. Likewise, your product feed must be configured so that it can be read by the chosen platform. At Novicell, we specialise in the implementation of product recommendations, and are happy to help you get started - from choosing a platform, to technical implementation and utilisation of the platform.
Selected companies we have helped with commerce
Read some of the solutions here
Skechers is the world's third-largest footwear brand. All online sales to the Nordic market are handled through a new webshop.
Consolidation of all digital marketing activities increases brand value and sales performance
Convincing implementation of a PIM solution creates customer satisfaction and significant process optimizations
GreenDozer and Novicell have collaborated on a new e-commerce platform where surplus new goods within the construction, electrical, and plumbing sectors are sold at discounted prices. Read more.
Audo goes international with a strong digital architecture, e-commerce solutions, PIM and online marketing
The new Salling.dk is a modern and well-designed webshop created with a focus on customers' preferences.
Read about Contour Design's new webshop and consolidation of their platforms.
Take recommendations into the search engine
Wouldn't you like to show the most relevant products when a user searches for your products on the search engine? More and more of the recommendation platforms now have built-in functions to link recommendations with your SEM work. By using the users' behavioural data, you can therefore link purchase behaviour and purchase intentions with display and Google shopping advertising.
It gives you the opportunity to work with omnichannel marketing and align your targeting of messages across channels.
Multiple systems also allow you to build segments and target groups in systems based on their interests and buying behaviour. These target groups can then be exported and used in, for example, Google Ads or on Facebook.
Read more about related topics
Learn how to make searching in your Webshop user-friendly
Reach your target group at the right time and place with marketing automation
Experiences, business, and brands - Usability yields results
Get sharp on digital marketing with Novicell so you can sell more