Close-up of hands holding a book and a takeaway coffee cup

Data-driven marketing

Understand and segment your customers using data

Gain a deeper understanding of your customers

Segmentation & personalisation

Segmentation of data can be a tool for targeting your digital campaigns so that your company can specifically target the desired target group.
Target group and persona

Data can be used to put fictitious faces on your target groups, so that you can more easily form a picture of who you are addressing - without knowing them exactly.
Customer Lifetime Value

By looking at Customer Lifetime Value, you go deeper into your business to better understand your current customers. The CLV calculation can be used by your company to determine what needs to be invested to acquire new customers and more.

These benefits come with segmentation

Personalisation

Personalisation of relevant messages
Savings

Saving wasted money on irrelevant campaigns
Optimisation

Optimisation of resources
Insight

Detailed insight into the behaviour of your customers

Customer Lifetime Value

We want to go deeper into your business and understand your current customers better. We can do this by investigating what it costs you to get a customer, what amount the customer spends in your business over a lifetime. This is better known as CLV, which is a measurement of the profit on the customer throughout the customer's lifetime with the company. Your company can use the calculation to determine how much you have to invest in acquiring new customers, but you can also more easily decide how much you want to sacrifice for a single customer.

Churn analysis

As an extension of customer churn, you can perform a churn analysis, which puts your company's customer satisfaction into words.

We can help you with churn analysis, which can give you answers to the following questions

Who?

Who is planning to leave you?
Why?

Why do they intend to leave you?
When?

When will they leave you?
How?

And best of all – how can we keep these customers?

Data visualisation, dashboards and reporting

We deliver different types of dashboard depending on what your wishes are. We have developed our own dashboard, Novicell Insights, which is a Power BI-based tool that gathers insights from your digital sales and marketing channels and collects them in one overview. We also prepare tailor-made solutions that can be adapted exactly to your wishes.

Novicell Insights

Novicell Insights gives you a credible and transparent insight that enables the right person to make the right decision at the right time in the marketing and sales promotion process.

Read more about Novicell Insights
Commerce BI

Commerce BI is a plug & play reporting solution that makes it easier for on/offline shops to make faster and better decisions.

Molslinjen creates good results with data warehouse and marketing automation

'We have now created a strong data-driven business development to strengthen our sales and customer loyalty. At the same time, it has given us a clearly improved dialogue with customers and thus an opportunity to make them even more satisfied.'