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Data-driven marketing

Understand and segment your customers using data

What is data-driven marketing?

Data-driven marketing is when we organise marketing activities based on the insights that the data gives us. It is not gut feelings, but data that is decoded, which then turns into insights and then into actions.

Gain a deeper understanding of your customers

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    Segmentation & personalisation

    Segmentation of data can be a tool for targeting your digital campaigns so that your company can specifically target the desired target group.

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    Target group and persona

    Data can be used to put fictitious faces on your target groups, so that you can more easily form a picture of who you are addressing - without knowing them exactly.

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    Customer Lifetime Value

    By looking at Customer Lifetime Value, you go deeper into your business to better understand your current customers. The CLV calculation can be used by your company to determine what needs to be invested to acquire new customers and more.

Segmentation & personalisation

Segmentation of data can be a tool for targeting your digital campaigns so that your company can specifically target the desired target group. As an extension of segmentation, you have greater opportunity to personalise content for your target group so that it becomes as relevant as possible. We can help you optimise your data with effective segmentation, so that you have the best conditions for success with your digital campaigns.

These benefits come with segmentation

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    Personalisation

    Personalisation of relevant messages

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    Savings

    Saving wasted money on irrelevant campaigns

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    Optimisation

    Optimisation of resources

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    Insight

    Detailed insight into the behaviour of your customers

Target group and persona

Data can be used to put fictitious faces on your target groups, so that you can more easily form a picture of who you are addressing - without knowing them exactly. This is called a persona. This can be done based on your data, which can be used to make your company more focused on your target group, as well as communicate more directly to them. They also help to create more targeted and effective marketing.

Customer Lifetime Value

We want to go deeper into your business and understand your current customers better. We can do this by investigating what it costs you to get a customer, what amount the customer spends in your business over a lifetime. This is better known as CLV, which is a measurement of the profit on the customer throughout the customer's lifetime with the company. Your company can use the calculation to determine how much you have to invest in acquiring new customers, but you can also more easily decide how much you want to sacrifice for a single customer.

As an extension of customer churn, you can perform a churn analysis, which puts your company's customer satisfaction into words.

We can help you with churn analysis, which can give you answers to the following questions

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    Who?

    Who is planning to leave you?

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    Why?

    Why do they intend to leave you?

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    When?

    When will they leave you?

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    How?

    And best of all – how can we keep these customers?

Dashboards & insights

Dashboards are a manageable collection of data that can be visualised for the rest of your company. It's an easy way to create an overview of your campaign reports and optimisation analyses - but also a way to be able to transfer unmanageable data into something that everyone in your team can understand. Business intelligence dashboards are a technology-driven approach to analysing data, making it essential to use in critical business decisions.

Data visualisation, dashboards and reporting

We deliver different types of dashboard depending on what your wishes are. We have developed our own dashboard, Novicell Insights, which is a Power BI-based tool that gathers insights from your digital sales and marketing channels and collects them in one overview. We also prepare tailor-made solutions that can be adapted exactly to your wishes.

  • Novicell Insights

    Novicell Insights gives you a credible and transparent insight that enables the right person to make the right decision at the right time in the marketing and sales promotion process.

  • Commerce BI

    Commerce BI is a plug & play reporting solution that makes it easier for on/offline shops to make faster and better decisions.

Molslinjen creates good results with data warehouse and marketing automation

'We have now created a strong data-driven business development to strengthen our sales and customer loyalty. At the same time, it has given us a clearly improved dialogue with customers and thus an opportunity to make them even more satisfied.'

Jesper Skovgaard
Commercial Director, Molslinjen

Selected companies we have helped with data value