Attract more customers, generate more leads
What we specialise in
With marketing automation, you can communicate personally and relevantly with your customers and leads on a large scale.
Get help in connecting, storing, and organising data so you can use it correctly.
Increase conversion rates with personalised product recommendations.
The best channel for targeted content. Build trust, growth, and results – directly through the inbox.
A fundamental aspect of inbound marketing is to define the target audience and give it life and substance through a set of personas.
Many find it difficult to fully benefit from content marketing. We can help you get started.
We assist you – no matter where you are on your inbound journey
If you haven't started with Inbound Strategy yet or if your efforts are not achieving the desired results, our senior advisors are ready to help you reach your goals. We guide system selection, data structure, mapping user journeys, and much more.
Ongoing monthly collaboration
Suppose you lack resources in the marketing department or need an extra hand for a period of time. In that case, we can help execute your Inbound Strategy for a shorter or longer period – and at multiple levels. We share ideas, concepts, and setups with you and bring your strategy and plans to life together. We are also happy to assist with copywriting, setting up marketing automation flows, sending email campaigns, and more.
If you already have resources in your in-house marketing department but need inspiration or coaching on succeeding with Inbound Marketing, let us help you dive into your industry, business, and competitors. Together, we can explore opportunities for utilising or enhancing your Inbound Marketing efforts to new heights. We act as an external sparring partner and elevate your internal capabilities.
Selected companies we have assisted with Inbound Marketing
We're with you every step of the way
The right strategy
To attract qualified leads and convert them into paying customers, you must lay the foundation with a robust end-to-end Inbound Strategy.
Convert your leads
Once you attract the right visitors to your website, you need to convert them into leads and prospects by using the right call-to-actions and personalised and relevant content.
Attract the right leads
Drive relevant traffic to your website using content marketing, SEO, and social media marketing to increase brand awareness and generate targeted traffic.
Retain and create loyal customers by sending valuable, automated, and personalised email content at the right time.
How we work
Week 1 discovery meeting
We’ll first meet to discuss what success looks like to you and determine the milestones we need to achieve them.
Weeks 2-4 strategic planning
We’ll define your buyer personas and their buyers’ journeys by interviewing key stakeholders in your company. We’ll also perform extensive keyword research and conduct a content audit, SEO audit and competitor analysis.
Weeks 5-8 strategy creation
Using the information collected in weeks 2-4, we’ll map out a content plan tailored to each of your buyer personas and agree on how to attract their attention beforehand.
Week 7-8 inbound strategy showcase
When your inbound marketing strategy is finalised, we’ll showcase it and welcome your feedback and industry knowledge to refine the strategy before going live.
Weeks 9-10 campaign execution
Once we’re ready, we’ll work hard to deliver the creative and content elements of the strategy with input and sign off from you at key project milestones.
Weeks 24+ review, optimise and reiterate
Once your strategy has been live for 90 days, we’ll report on how it’s performing each quarter, and what can be done to continue optimisations.
Read more about some of the technologies we utilise
Do you want a platform that can house ecommerce solutions that must be able to grow as your business develops? Then read more here about commercetools. Novicell is ready to advise and guide you and your business.
With +700 customers on the platform, inriver has become an important player in the PIM market. Novicell is an inriver Solution Partner.
HubSpot is a powerful CRM platform that can grow with your business. Novicell is a HubSpot Diamond Partner and can help you. Read more →
Are you looking for a piece of software that connects your systems and connects your processes? Then Lobster is a good choice.
Magento is a flexible, scalable platform that can support your commerce business both now and in the future. Read more about the possibilities here.
Enterspeed is built on 10 years of experience in making the user experience on the web fast and giving the tech organisation flexibility. Read more here.
Do you want to turn data into sales opportunities? You can do this using data visualisation in Microsoft Power BI. Read more about your possibilities here →
With PriceShape, you will get an overview of your competitors’ prices and price history in the market. Read here how Novicell’s consultants can help you.