Data insights & tracking
Get the reporting in place so you can see what results your campaigns are creating.
Explore the different types of tracking
Google Analytics
Business online starts with data and Google Analytics is for many people the core of data for their website or App. Google Analytics is a valuable tool almost no matter what you do in digital marketing and the web.
Read about Google AnalyticsGoogle Tag manager
Google Tag Manager (GTM) is an effective tracking tool for impact measurement. It gives you the opportunity to set up tracking on your most important measurement points - for example subscriptions, shares, video starts and purchases - so you can keep an eye on whether you are reaching the goals for your digital channel.
Read about Google Tag ManagerServer-side tracking
Server-side tracking is a method of collecting and processing first-party data about the user. Instead of having JavaScript and tags/pixels to run in the browser, which sends data directly to Google, Facebook or the like, user data is sent to a server at your disposal.
Read about Server-side tracking
Read about some of the results here
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Novicell helps you get control of your data
Google Tag Manager lets you achieve the goals of your online channel
Server-side Tracking lets you take back control of your data
Novicell is a CMS-independent development company