Business online starts with data, and for many people Google Analytics is the core of data for their website or app.
Some of the reasons for the popularity of Google Analytics
It is free
There is, however, a premium model called 360, but it is only relevant for a fraction of websites.
It only requires one script to be inserted across the site.
There is tons of useful data to delve into
There are great synergy effects with other Google products
Such as Google Ads, Doubleclick, Adsense, Search Console, Google Optimize etc.
With an Analytics account you get:
You get an overview of the overall statistics on your website
Set up campaigns
Set up campaigns It is easy to see the results and objectives of your set up campaigns
Live update on visitors, both on your desktop and mobile
Website speed Statistics on your website’s performance
Accurate segmentation of your visitors
Summary of your conversions
At the same time, you will get answers to:
Where do the visitors to your site come from?
Which pages attract the visitors?
Where do they disappear
Where do the visitors disappear to again?
Which companies visit your website?
How do visitors convert?
Why choose Novicell?
Optimal setup of Google Analytics - check current installation or optimal setup of a new one
Introduction to the tool
Setting up filters
Web statistics that support business goals
Option of customised reports
Option of attracting company leads
Selected companies we have helped with digital marketing
Read about some of the results here
Consolidation of all digital marketing activities increases brand value and sales performance
New Frontend and Increased Focus on Meal Boxes Resulted in Increased Traffic and Revenue for Skagenfood. Read the full case study here.
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