Marketing automation
Optimise your efforts and strengthen the customer journey.
What can you do with marketing automation?
Design the customer journey and touchpoints
You automatically send content in the decision-making process, supporting the customer at critical points in the customer journey by delivering the right content at the right time.
Collect behavioural data automatically
You track the customer's activity and behaviour in relation to your business and link the data to the customer's profile. You can also use automation to collect and maintain your customer data.
Develop a strategic lead scoring system
You set qualifying criteria for the lead's activities that define when the lead is ready for a sales dialogue or other processing. Reduce manual processes and increase your efficiency.
Build a journey across multiple channels
Marketing Automation is no longer just about email but also about reaching the consumer with a series of messages across the board - so if a customer does not respond to your email, then automatically target them with a similar message, e.g. on Facebook.
Reap the benefits of automated efforts
There are many advantages to working with marketing automation. No matter the type of business and customers you must support, automating your processes and communication can help with the following:
Conversion
Increased conversion of your marketing and sales efforts.
Communication
Improved communication with your customers and leads.
Turnover
Increasing turnover and efficiency of your sales.
Manual work tasks
Reduce manual tasks and processes.
We review the following:
✔ What goals and ambitions do you want to achieve with a marketing automation system?
✔ What does your current setup and data structure look like?
✔ Which processes and user journeys should you focus on?
✔ What features must a new system have? What should it cost?
✔ Demo of the platforms that match your needs
✔ Implementation and training in a new marketing automation system
Companies we’ve helped with digital marketing
Check out some of our results
Read about the technologies we use
Raptor offers a range of solutions within email personalisation and product recommendations. Read more about your options with Raptor.
With Relewise, you get a platform that targets personalisation within searches and recommendations. Read more about it here.
Segment is a Customer Data Platform and among the leaders in the world market. Read here how Novicell can guide you and your company.
HubSpot is a powerful CRM platform that can grow with your business. Novicell is a HubSpot Diamond Partner and can help you. Read more →
Read about related topics
Content marketing will help boost your organic traffic and increase visibility. Our copywriters ideate and create content strategies that are aligned with the rest of your marketing efforts.
We are digital marketing specialists that can drive highly targeted traffic to your site with paid search advertising. Learn how we can help you with paid search today.
Unlock the power of your data to drive informed decision-making and uncover growth opportunities for your business.
We are a digital marketing agency in London specialising in a variety of essential areas. Learn more about our digital marketing services here.