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Marketing automation

Optimise your efforts and strengthen the customer journey.

Why work with marketing automation?

With marketing automation, you can communicate personally and relevantly with your customers and leads - on a larger scale. You can guide the customer through complex purchase processes and support long-term customer relationships. Marketing automation is relevant for B2B sales or subscription services, where the supplier and the collaboration are as important as the product itself. It is also important for marketers working with B2C or commerce, where marketing automation can increase the bottom line - for example, through abandoned baskets, re-purchase flows, and related product messages.

Marketing automation and customer service

Marketing automation can be used in your customer service department to automatically send out satisfaction surveys and efficiently communicate with leadsIt’s often used in collaboration with other platforms, such as CRM (customer relationship management) and customer data in a CDP (customer data platform).

What can you do with marketing automation?

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    Design the customer journey and touchpoints

    You automatically send content in the decision-making process, supporting the customer at critical points in the customer journey by delivering the right content at the right time.

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    Collect behavioural data automatically

    You track the customer's activity and behaviour in relation to your business and link the data to the customer's profile. You can also use automation to collect and maintain your customer data.

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    Develop a strategic lead scoring system

    You set qualifying criteria for the lead's activities that define when the lead is ready for a sales dialogue or other processing. Reduce manual processes and increase your efficiency.

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    Build a journey across multiple channels

    Marketing Automation is no longer just about email but also about reaching the consumer with a series of messages across the board - so if a customer does not respond to your email, then automatically target them with a similar message, e.g. on Facebook.

Reap the benefits of automated efforts 

There are many advantages to working with marketing automation. No matter the type of business and customers you must support, automating your processes and communication can help with the following:

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    Increased conversion of your marketing and sales efforts.

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    Improved communication with your customers and leads.

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    Increasing turnover and efficiency of your sales.

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    Manual work tasks

    Reduce manual tasks and processes.

Which marketing automation system should you choose?

You can optimise your marketing and sales efforts and make them more efficient with the right marketing automation system. However, navigating between each system can be difficult - and choosing the wrong one can be costly.

Choice of marketing automation and CRM system

At Novicell, we have many years of experience guiding our customers in choosing the right marketing automation and CRM system, where you can continuously develop your setup and where the system can grow with your ambitions. We are certified experts in several systems and always recommend systems objectively based on your needs and wishes for user interface, handling, and costs.

We review the following: 

✔   What goals and ambitions do you want to achieve with a marketing automation system? 

✔   What does your current setup and data structure look like?

✔   Which processes and user journeys should you focus on?

✔   What features must a new system have? What should it cost?

✔   Demo of the platforms that match your needs

✔   Implementation and training in a new marketing automation system

Goal setting

To succeed with marketing automation, we always recommend setting goals and ambitions for the upcoming efforts together. That way, you can be sure that each activity supports your overall goals, whether it's about increased customer satisfaction, faster and better follow-up on sales leads, or higher turnover in your webshop.

Companies we’ve helped with digital marketing