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Paid Social

Paid social is an effective tool in the digital marketing world and can be incredibly valuable for businesses looking to increase brand awareness, reach new customers and drive conversions.

Benefits of social media

It's no secret that social media is a great tool for user engagement and building brand awareness. Social platforms offer valuable insight into your audience's tastes and behaviours online. This is particularly useful for creating a personalised customer experience and building brand recognition and trust. Paid social serves as a powerful tool for businesses to drive sales and contribute to customer acquisition. Businesses can attract and convert potential customers, ultimately boosting their revenue by leveraging targeted promotions on social platforms. Incorporating paid social in your digital strategy is an invaluable asset for any business looking to make the most out of their digital marketing investments.

Why Novicell

Paid social requires a well-thought-out strategy and execution to create powerful campaigns tailored specifically to your business's needs. Perhaps you’re struggling to decide which platforms to use, how your budget should be allocated to meet your goals or have the time or skill set to create the right assets. At Novicell, we can help you create an effective paid social strategy and highly tailored campaigns to suit your target audience. We’ll help you achieve this with content creation, copywriting, audience analysis and best-in-class campaign management.

Get in touch

We offer a range of services to meet your goals and budget

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    Social Media Auditing

    We review your social campaigns to better understand your audience targeting, creative assets and messaging and the results achieved. We then use this information along with our expertise to identify quick wins and long-term opportunities for your business.

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    Paid Social Strategy

    Your brand has a vision and we can help you achieve this with the right strategy in place. First things first, we’ll work with you to define your paid social goals and objectives and our approach to getting there. Also, we make sure your paid social strategy fits well into your overall digital marketing strategy.

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    Content Creation

    We have a design team who can create visuals and videos to support your campaigns. Our aim is to create compelling assets and increase engagement and traffic of your ads.

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    Campaign Management

    We take full control of the day-to-day management of your campaigns. We manage budgets and optimise audiences and assets with the aim of driving both efficiency and growth.

Effective and measurable communication

Like all other communication, communication on social media must of course also be part of a higher strategic purpose. That purpose must be considered in everything from community management to social advertising and can, for example, be:

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Product sales

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Increased visibility

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Newsletter Sign-ups

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Collecting leads

At Novicell we always start by defining the goals, your KPIs and how to track these. By doing this, you ensure a constant focus on the effect of your social media efforts.


Speak to us about your paid social opportunities

The simplest way to get in touch is to complete the form.
We aim to get back to you within a couple of working hours.

If you'd prefer to call +44 (0)20 8144 8142

Or we can chat via email [email protected]