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Mall | Novicell, Digitalt konsulenthus

Retail & Brands

Novicell has many years of experience of creating digital solutions for Retail & Brands. We can with both offline and online aspects or in the interaction between the channels.

Recent years have fundamentally changed the way we spend our time and money. A trend that has really left its mark on the Retail & Brands industry. Online visibility, e-commerce solutions and personalised marketing have proven to be crucial for attracting and retaining customers. Consumers' increasing expectations place new demands on companies, which must find the right mix of digital platforms and creative solutions. A landscape that is becoming more and more complex. However, the companies that succeed have a unique opportunity to secure a top position in a competitive market. We know the industry and can help turn opportunities into solutions.


The new needs and habits of consumers represent growth opportunities

It is a core discipline in retail to be relevant every single day by having the right product at the right selling price targeting the customer's needs in the right channel. Digitalisation is constantly influencing the way we act as consumers. This represents a number of growth opportunities in the sales section for retailers as well as the opportunity to achieve further economies of scale.

Important Digital Trends in Retail & Brands

As a retailer, you should consider playing your part in a number of interesting trends: Business models are adjusted to be able to cross borders and see an increasingly large part of Europe as a market. Where it has previously been driven by growth, it is now just as much driven by responding to the competition that you as a retailer experience from foreign stakeholders in Denmark. Logistics has always been a cardinal point in order to differentiate oneself in terms of the customer experience - online as well. A growing trend is now being seen in Quick Commerce over a wide range of product categories, where the service is last mile delivery within ½-1 hour in major cities.

Being able to understand and act on data is becoming a key competence for every company in the industry. This discipline is a short cut to automating both internal classic decision-making processes, but also in the customer-directed channels to be able to target messages to specific customer segments using first-party data.

As complexity within Retail & Brands increases through the number of markets, channels and brands alongside the number of marketing disciplines, companies typically choose and put together their platforms based on a best-of-breed approach - and avoid getting stuck in a few old platforms with highly customised developments. Technologically, we are therefore experiencing an exponential development in cloud-based standard platforms.

Below we have compiled an illustration of the most important trends within Retail & Brands. If you are interested in knowing what this means for your company, contact us.

Key trends

Novicell offers a range of services and solutions that help your company move forward digitally. For instance, we can help you with:

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    Commerce solutions

    Our commerce solutions are based on the right mix of market-leading standard platforms and targeted customer customisation in order to meet individual needs, such as for differentiation. We have in-depth knowledge of the different business models, be they an existing chain concept that will make use of a multi- or omnichannel strategy, online-only retailers that will expand internationally or brands that will sell directly to the end customer.

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    As complexity within Retail & Brands increases through the number of markets, channels and brands alongside the number of marketing disciplines, having your IT architecture in place becomes a competitive parameter. With a best-of-breed approach, your company obtains a scalable and agile foundation

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    Control of product master data

    If your company has many products, complex hierarchies, many sales channels where product data must be presented and there is a lot of manual handling of product master data, then your company should consider a PIM solution

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    Manage the customer journey

    We can help you have control of the customer journey. This is a map of the customer's steps on the journey from when they discover a need and choose you as a supplier until they leave you again - online and offline.

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    Digital marketing

    We can take partial or total responsibility for your online presence. This means that we are independent of channels and always make sure to allocate your budget to those platforms from which your company achieves the greatest possible return. We have experts in UX, CRO, SEO, SEM, PPC and SoMe.

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    Data-driven marketing

    Do you have control of your Customer Lifetime Value? Are you segmenting your customers using data? Understanding your customers and customer behaviour is crucial for you to scale up and down for the right initiatives

Selected Retail & Brands companies that we have helped:

Novicell has been very accommodating and flexible throughout the process, which has required input from all parties, as the modernisation of our previous platform necessitated a lot of investigations and new development. The improved frontend now in the pipeline is our first step together. We look forward to the series of upcoming improvements that are just around the corner that will further elevate the customer experience.

Foto af Peter Bagge
Peter Bagge, Founder & Director

If you have the ambition, we have the experience and the specialists

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    At Novicell, we have more than 20 years of experience of advising, constructing brands and creating commerce solutions for companies within Retail & Brands

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    As a technology-independent partner, we can advise you all the way from strategy to technology selection and architecture to implementation, customer service and operation.