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Social media

Be strategically present on social media - and get your target group to convert

Social media – this is where you should be

Even if you're not there, your customers are – and they're talking about your brand with or without you. On Facebook, for example, pages are generated automatically if someone writes a review of a business or checks in to its location. And then suddenly you are present without having made a conscious choice about it.

Think about your target audience for the channel

Many companies consider which channels are appropriate for their brand before concentrating on the behaviour of their target audience. That prioritisation should be completely turned upside down, so that you always put together your setup on social media based on the target group you want to capture. A technically heavy B2B company does not necessarily have to be only on LinkedIn, while a creative company with a freer tone does not have to be on Instagram or Snapchat either. It's about meeting the target group where they are and speaking to their reality - and being true to your brand and your tone of voice.

Effective and measurable communication

Like all other communication, communication on social media must of course also be part of a higher strategic purpose. That purpose must be considered in everything from community management to social advertising and can be, for example:

  • a folder with a bag icon

    Products

    Sale of certain products

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    Newsletter

    Sign up for newsletter

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    Visibility

    Increased visibility

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    Leads

    Collection of leads

A process with Novicell always starts with defining the goals for your measures, your KPIs and how you follow up on them. In this way, you get a constant focus on the effect of your presence - also on social media.

Selected companies we have helped with advertising on social media

Read about some of the results here

DESIGNA

Consolidation of all digital marketing activities increases brand value and sales performance

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Ege Carpets

New corporate website designed to inspire action

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Korea Tourism Organisation

YouTube and programmatic video advertising campaign

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BIMM

Increasing brand awareness through online advertising and remarketing

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MaiLi

New website focused on engaging user experiences and targeted user interfaces.

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Pilgrim

Scalable E-Commerce platform

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Summerbird

Strategic digital marketing focused on PPC advertising

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UC SYD

With a solid understanding of the college’s desired audience, we implemented targeted advertising on various platforms

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Excedo

Building online visibility around the world

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Proshop

Advanced online advertising - Google Shopping and dynamic marketing

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Explore different types of social media advertising

Facebook Advertising

Learn how to best interact with your target audience

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LinkedIn Advertising

How to implement effective B2B advertising on LinkedIn

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Instagram Advertising

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Pinterest Advertising

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YouTube Advertising

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