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Instagram advertising

Guide to marketing on Instagram

Active users on Instagram

Instagram is one of the fastest growing social media and since its launch in 2010 has grown to have more than 800 million users and more than 500 million people are active on Instagram every single day. Instagram is therefore very likely your target group's preferred social media and thus the social media where your customers are active.

Source: www.statista.com

Instagram is an effective marketing channel

Another study shows that 72% of Instagram users have bought a product/service after seeing or reading about it via Instagram. It is extremely interesting that so many people report being influenced by what they see on Instagram. Mastering Instagram as a marketing and sales channel can be a golden business opportunity for your business. By optimising your company's Instagram marketing strategy, you can very likely increase your sales and grow your business.

Source: www.impactbnd.com

Be visual and creative about your brand with Instagram

Instagram makes it possible to be creative around your brand and strengthen the brand's visual identity, thereby creating increased awareness and awareness of your brand, products and services. The channel offers numerous opportunities to engage existing and new customers with creativity and visual expression via posts in Instagram news or the addictive and very popular Instagram Stories.

Instagram marketing - part of the marketing mix

At Novicell, we always consider Instagram as part of a digital marketing campaign. An effective marketing campaign is largely about creating increased brand awareness and familiarity, and here Instagram is effective. Instagram makes it possible to create increased awareness and engage both existing and new customers via organic activities with an Instagram business profile and effective targeted advertising on Instagram.