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Product Information Management (PIM) Systems

Processors, systems, and consultancy on all aspects of product data.

What is PIM?

PIM stands for Product Information Management, and is a system for the administration and distribution of your company's product data. PIM systems create a single source of truth for your product data. These tools manage all the information needed to market and sell products through your e-commerce channels. This data can then be used to support and optimise your e-commerce strategy.

Novicell as a PIM partner

Novicell has a PIM team with many years of experience in successful PIM projects for our ambitious clients. The team comprises curious experts in master data management, process optimisation, integrations, and implementation. With Novicell's digital specialist competencies and offices spread across Europe, we’re a trusted PIM partner.

PIM platforms

PIM systems are particularly suitable for companies with one or more of the following characteristics

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    Multiple sales channels

    Multiple data distribution channels with the same assortment, for example, e-commerce, marketplaces, display screens, social media channels, newspapers and print materials, online catalogues, or shelf edges and price tags.

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    Complex hierarchies

    Complex hierarchies for products and metadata that are inherited or used to build full text.

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    Market or language versioning

    Need for market or language versioning of product catalogues, including language, units of measurement, date formats, and so on.

When should you consider a PIM system?

It’s time to explore the possibilities of a PIM system when your manual product administration processes no longer scale to meet your business needs. If you want a practical rule of thumb, ask yourself, "How often does my organisation copy and paste product information from one system to another?" The more often you do this, the greater the need for a PIM system to automate some of the manual workflows and ensure data accuracy.

Why you should choose us to help with PIM

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    Analysis of the PIM system's value for your business.

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    System selection

    Choose the right PIM system that fits your business model and processes.

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    Create a tailored plan for effective implementation of the system.

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    Mapping and architecture

    Lay out a plan for master data mapping and architecture.

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    Integration between PIM and your current systems.

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    Advice, training and sparring

    Help with advice and training in the use of the PIM system as well as ongoing sparring.

The business value of PIM 

Setting up a business case is relatively easy if you know your processes and your organisation well. Below, we have listed a range of value parameters that companies typically use for a business case on implementing a PIM system. 

Cost reduction and increased productivity

- Higher output per employee - Fewer steps to get a product online - Fewer email exchanges to access media and data related to products - Faster import, processing, and enrichment of product data from suppliers

Improved customer experiences and high data quality

- Fewer returns due to better product descriptions and more informed purchasing decisions - Increased basket size (value of shopping cart) due to improved data basis for cross-selling - Better conversion rates on the webshop - Fewer product data errors and better control over how information is categorised and displayed in relation to advanced search and filtering

Increased measurable business value and faster value creation

- Faster introduction of new products in the product catalogue - Faster translation processes for product information - Faster production of offers for customers - Faster time to market for online products


Speak to us about PIM opportunities

The simplest way to get in touch is to complete the form.
We aim to get back to you within a couple of working hours.

If you'd prefer to call +44 (0)20 8144 8142

Or we can chat via email [email protected]