Spaldings & Central Spares
Spaldings & Central Spares are one of the UK and Ireland’s leading agriculture, ground care, industry, forestry and product specialists. Together, they have been operating for around 60 years and act as a key partner to trading customers. They are well known for earning a reputation for comprehensive service, exceptional quality, reliability and maximum efficiency.
Our approach
DynamicWeb
An efficient all-in-one CMS platform for content management, e-commerce, digital marketing and integration. The Dynamicweb CMS platform is built for retail, distribution and production companies.

Microsoft Dynamics NAV
An Enterprise Resource Planning (ERP) solution designed for small-to-mid sized businesses to automate most of their customer transactions. It can be used for quoting, ordering, producing, shipping, invoicing, purchasing, receiving and paying.
Perfion (PIM)
Perfion is a Production Information Management (PIM) system. It helps companies facilitate the most important of product-related tasks including handling a large amount of complex product information and distributing it efficiently on relevant channels.
The solution brought about
Growth in traffic
Lower bounce rate
Longer session duration
Doubling of orders
Differentiated payment methods
"The new websites have contributed to a much better user experience and made it a lot easier for us to keep the sites updated. We are very satisfied with the collaboration with Novicell. Their technical knowledge and ability to solve our challenges have met our expectations and we are looking forward to working together more in the future.”