Your online growth with a strategic SEO plan
What is an SEO strategy?
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The three essential levels in a well-developed SEO strategy
Strategic Level
Defining Goals and Ambitions
Tactical Level
Building the Plan
Operational Level
Getting It Done
The SEO strategic level - set goals and ambitions
The foundation of any SEO strategy lies in understanding your business objectives and aligning SEO goals with them. Without clear direction, your efforts can become scattered and inefficient.
Define your goals
Are you looking to grow sales? Improve lead generation? Strengthen brand awareness in your UK market? Setting SMART (Specific, Measurable, Achievable, Relevant, Time-Bound) goals ensures clarity and focus.
Analyse the landscape
Perform competitor analysis, market research, and technical audits of your site. This gives insight into areas where you can outperform competitors and discover untapped opportunities.
Identify key KPIs
From organic traffic growth to conversion rates, selecting the right metrics allows you to measure success and adjust as needed. Example goal: "Increase organic traffic by 30% in 12 months and achieve a 10% rise in lead conversions."
Understand your audience’s search intent
Aligning your content with user intent—whether informational, navigational, or transactional—is critical to appearing in the right search results. Dive into keyword research to understand what your customers are searching for and why.
The SEO tactical level - develop a plan
The tactical level is where strategy meets execution. It’s all about deciding how to achieve your goals through specific SEO techniques.
On-page SEO: optimise content
At this level, you create high-quality, keyword-optimised content that answers your audience’s questions and refine meta titles and descriptions to boost click-through rates (CTR) on search engine results pages (SERPs).
Off-page SEO: build authority
Off-page SEO, for example, involves building authority by earning backlinks from reputable UK and international websites and developing shareable content like infographics or data-driven articles that encourage external linking.
Technical SEO: ensure website health
Here, we consider optimising site speed, ensuring mobile friendliness to improve user experience, and addressing technical issues such as broken links, duplicate content, and security vulnerabilities.
The SEO operational level - who does what and when
Without strong execution, even the best strategy will fail. The operational level ensures that all tasks are clearly assigned, tracked, and completed effectively.
Work distribution and responsibilities
We clearly define who is responsible for each task, whether content updates, link building, or technical fixes. Close collaboration between your team and our Novicell UK team ensures seamless execution.
Action plan for task execution
We use project management tools to outline each SEO task's deadlines, responsibilities, and dependencies. This keeps everyone aligned and projects on schedule.
Monitoring, analysis, and adjustment
We conduct regular performance reviews to assess what’s working and what isn’t. SEO is an ongoing effort, and agility is key to staying ahead of Google’s algorithm updates.
Communication and reporting
We provide monthly reports with clear data on rankings, traffic, and conversions. Transparent communication ensures all stakeholders see the value of SEO efforts.
Businesses we've helped grow
We’ve partnered with leading brands to achieve tangible results
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