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Cross-selling & thought leadership software for professional services firms

Build the trust and awareness your firm deserves. Developed alongside top professional services firms, to keep your firm top of mind with key clients and prospects.
Our technology partner

Passle

Passle makes creating thought leadership simple, scalable and effective. The platform enables authors to create thought leadership in a range of formats, provides a clear approval process, publishes content across multiple channels and delivers insight into how key clients engage with your content.

Passle

What Passle does


Passle is an AI-powered thought leadership platform built specifically for professional services firms: the law firms, consultancies, accountancies and financial services businesses whose real product is the expertise of their people. The problem it solves is a familiar one. The partners, lawyers and consultants who hold all the valuable knowledge are also the busiest people in the building, so getting them to publish anything is notoriously difficult. Passle removes that friction. It makes content creation fast and intuitive enough that fee-earners actually do it themselves, then handles the rest of the workflow around them.

Passle removes that friction. It makes content creation fast and intuitive enough that fee-earners actually do it themselves, then handles the rest of the workflow around them.

In practice, Passle helps firms in four key areas:

  • Collaboration

    Easy authoring

    A self-service tool simple enough that even time-poor experts can turn a thought into a published post in minutes

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    Clear governance

    A built-in review and approval process that cuts sign-off from days to minutes while keeping marketing and compliance in control

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    Create once, publish everywhere

    Content is automatically distributed across the firm's website, social channels and e-mail, so the firm stays front of mind wherever clients are looking

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    Relevant feedback

    Real-time analytics showing who is reading what, so firms can see what is resonating with their most important clients

It is trusted by some of the world's leading professional services firms, including Deloitte, Reed Smith and Goulston & Storrs.

Our technology partner

Why we partner with Passle

We work with Passle because it is the leading platform for the expertise-led firms we support. It solves a challenge our clients consistently face: turning deep in-house knowledge into a steady stream of credible, visible thought leadership. Rather than offering another generic content tool, Passle is purpose-built for the governance, distribution and usability requirements of regulated professional services firms. Through our partnership, we help clients launch, scale and deliver measurable results from their thought leadership programmes, combining Passle's platform with our expertise to ensure firms do more than publish content. They build genuine authority in their markets.

Passle