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Digital design

Design for the mind and heart
Our approach

We bring the brand to life

Perhaps your company already has a visual identity. Maybe you need our help to work with your brand and create a new one. Regardless of the need, we need to understand who you are and translate it visually. Once the overall guidelines are in place, we look at the details - animations, interactions, and motion. We bring the brand to life.

Behind Novicell's digital design process - From identity to finished product

We have a user-centered digital design process that creates unique solutions from identity to finished product. By understanding our clients' business needs and with an experienced design team, we deliver digital solutions that create value and engagement for both customers and users.

  • Digital Consultancy

    Visual identity

    We help define your visual identity by understanding who you are and what your brand represents.

  • a logic map and a pen icon

    Information Architecture

    Create a structure that aligns with your customers' behavior and needs.

  • a computer, tablet and phone icon

    Sketches and wireframes

    We bring the concept to life with wireframes and sketches.

  • light ball inside the folder icon

    Digital design

    Here, sketches take shape into a completed digital product.

Visual identity

When defining your visual identity, we first need to understand who you are and what your brand represents. We do this through insights, strategic workshops, and the creative workshop. Once we have a good understanding of your values and brand, we begin creating your visual identity: tone, style, logo, colours, fonts, icons, and graphic elements. Perhaps you have already defined your style? Maybe your brand needs a makeover? Or perhaps we can help you adjust and optimize the palette for digital platforms. The goal is always to achieve a distinct and recognizable style across online and offline channels.

Information Architecture

What menu items and pages should your site include, and how should they be structured? That's what we look at when working on information architecture (IA). We start from scratch in new solutions or map out your existing solution, tidying up, merging, naming, and creating a structure that aligns with your customers' behavior and needs. We rely on insights, analysis, measurement, and user testing for this process. Our work on IA is a natural precursor to the subsequent process of sketches and wireframes. The information architecture forms the framework for the navigation and page structure.

Sketches and wireframes

In the UX and design process, we use sketches and wireframes to visualize solutions and concepts. With wireframes and sketches, the goal is to bring the concept to life. This allows us to have tangible solution sketches that everyone can understand and discuss over a cup of coffee. It creates a solid foundation for clarification and scope definition. Wireframes make their entrance at different stages of development: from rough drawings, initial sketches, and graphic visualizations in concept development to detailed prototypes used in the development phase. Thus, sketches and wireframes bridge the gap between insights, the creative concept, and technical development.

Digital design

In our work with UX and design, digital design is the final product. It is the visualization of your end product as it will appear in digital interfaces. This is where sketches take shape into a completed digital product.

RESOURCES

Browse our insights

Digital Design
Digital DesignJune 10, 2021
June 10, 2021
Why Good UX and UI Design is Important
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Digital Design
Digital DesignApril 1, 2020
April 1, 2020
WCAG Checklist for the Designer
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Digital Design
Digital DesignSeptember 14, 2022
September 14, 2022
8 things to consider before you design a website
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Digital Design
Digital DesignFebruary 3, 2022
February 3, 2022
The Six Steps of the UX Design Process
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