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International SEO Services

Beyond translation - from one market to dozens, we scale your SEO efforts with precision and control.

International SEO: think global, act local

Did you know that 90% of users search in their native language? That makes Google—and other search engines—essentially local search tools. To succeed globally, you need to optimise locally. It’s not enough to translate your website. We work with native speakers to ensure your content resonates culturally and linguistically.

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Global SEO strategies with local relevance

To meet the needs of different markets, you must combine a global SEO strategy with local adaptation. It is not just about words. It is also about understanding the culture and values of each market. When you understand each market's cultural and linguistic differences, you can create content that is both relevant and authentic for local audiences. This includes everything from locally optimised landing pages to keyword strategies that reflect unique search trends in specific markets.

Why International SEO?

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    Create a larger customer base

    Capture audiences you never knew existed by tailoring your strategy to local markets.

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    Generate more traffic and revenue

    A country-specific keyword strategy can significantly boost qualified leads and conversions.

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    Increase brand awareness

    Stay top-of-mind with content that speaks directly to your audience’s values.

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    Competitive advantage

    Leave competitors behind with a highly localised approach that reflects cultural and linguistic differences.

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    Get a unified solution

    Partner with Novicell for a comprehensive solution with local insights and global expertise.

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    Maintain control

    Maintain control over costs and development by centralising the SEO strategy while decentralising execution to local experts.

Novicell’s native approach to international SEO

Unlike cookie-cutter solutions, our process is rooted in native expertise. Our team includes native speakers who understand their markets’ unique search trends and cultural context. We centralise your global SEO strategy while letting local experts tailor execution for maximum impact.

International SEO maturity model

  • Niveau 11

    One market & one language

    Perfect for businesses focused on a single region. At this stage, you’re optimising your site for a local audience with no immediate plans for global expansion. We ensure your local SEO is robust and effective.

  • Niveau 22

    Multiple markets, one language

    Expanding into regions where your existing language is understood (e.g., the UK, US, and Australia for English speakers). We optimise for region-specific keywords, cultural nuances, and local trends to maximise your impact.

  • Niveau 33

    Multiple markets, multiple languages | Translation

    As your business grows, translation becomes essential. But it’s not just about converting words—it’s about adapting content to resonate culturally. We provide localisation strategies that combine linguistic precision with cultural relevance.

  • Niveau 44

    Multiple markets, multiple languages | Native approach

    Businesses at this level go beyond basic localisation. Content is created from the ground up by native speakers who understand the unique preferences, idioms, and values of their audience. This is where Novicell’s native expertise performs, ensuring your message feels authentic in every market.

  • Niveau 55

    Multiple markets, multiple languages | Native approach & local search engines

    Not all regions rely on Google. Markets like Russia, South Korea, and Japan have dominant local search engines like Yandex, Naver, and Yahoo Japan. We help you optimise for these platforms, navigating their unique algorithms and requirements.

  • Niveau 66

    Multiple markets, multiple languages | Native approach, local search engines & SEO behind firewalls

    Entering highly regulated markets like China requires advanced technical strategies. We specialise in optimising for platforms like Baidu while ensuring compliance with local regulations.

Content and geotargeting

At Novicell, we believe that content must do more than communicate—it should connect. We deliver tailored content that speaks directly to each target audience. We don’t just optimise existing content—we create new, culturally relevant materials tailored to each market's specific preferences and values.

Keyword analysis with native speakers

Accurate keyword research is the cornerstone of any successful SEO strategy. At Novicell, we rely on native speakers to perform keyword analyses, ensuring precision and cultural relevance. Machine-translated keyword research often leads to inaccuracies and misleading results. Instead, our experts conduct in-depth analyses to identify what your audience is truly searching for.

Technical SEO and hreflang

A strong technical foundation is essential for a successful international SEO strategy. At Novicell, we prioritise Technical SEO and the correct implementation of hreflang tags to ensure seamless geotargeting. We conduct a detailed audit of your website to identify and address technical issues that may hinder performance across different markets. From crawlability to site speed, we do not leave anything unchecked.

Reporting and analysis

When working with international strategies across many markets, it is important to have a solid overview of how your plan works globally and locally. We provide clear performance insights, from global KPIs to localised market data. In other words, it helps you understand how your strategy works globally and locally.

Why choose Novicell for international SEO?

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    15+ Years of Experience

    We’ve been driving SEO success for over a decade.

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    Global Reach

    With offices across Europe, we bring local expertise to every strategy.

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    International knowledge

    Consultants with international experience who perform SEO across many markets.

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    Broad industry knowledge

    Performs SEO in many industries and can relate to your specific business.

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    Technical Excellence

    We have in-house developers who can tackle even the most complex SEO challenges.

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    Proven Results

    We’ve helped over 50+ businesses grow internationally, from SMEs to multinational corporations.

Novicell has developed and implemented an effective international SEO strategy that has helped us increase our website traffic and optimise our ROI. Novicell has also implemented paid campaigns on multiple channels and provided us with the right analysis and advice to drive the most possible conversions.

I am very satisfied with the quality of their online marketing services and their cooperative approach. I am grateful for their expertise and commitment.

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Sayaka Soma, Digital Marketing Manager
Excedo
Read the case here

Selected companies we have helped with digital marketing

Novicell’s international SEO process

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    Introduction

    When creating a strategy and roadmap for collaboration, we develop a deep understanding of your business and business model, strategy, resources, budgets, goals, and other useful information.

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    General situation

    We analyse where your current traffic comes from and how many keywords you rank for in these countries. How is the competition in the given countries? What is the demand for your products/services in these countries?

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    Technical evaluation

    We examine your site from an SEO technical perspective and ensure that all necessary tracking programs, such as Google Analytics, Google Search Console, Google Business Profile, and Google Tag Manager, are set up. These programs are essential for understanding user behaviour in later analyses.

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    Market research

    We examine the markets you want to expand to. First, we discuss cultural differences in the market to determine whether your current design should be significantly changed. Then, we examine your customers' search behaviour, determining which search engines are most popular in the given country and which keywords your target audience searches for the most.

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    Optimisation & implementation

    When the right keywords are found, our international SEO experts assess whether your existing content covers the keywords customers search for. If not, we develop new, locally optimised content that matches the culture and language of the target audience. We also improve technical SEO by correctly setting up hreflang tags and structuring the website to meet the requirements in each market.

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    Reporting & data analysis

    We always offer dashboards to ensure it is easy for you to understand the achieved results and show you a trend over the most important KPIs.

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