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Local SEO Services

Get found. Get chosen. Dominate local search results. Local SEO ensures that your business appears when it matters most – in the right place, at the right time, for the right audience.

What is Local SEO?

When was the last time you Googled something like “dentist near me” or “best plumber in [city name]”? Your customers are doing exactly the same thing. Local SEO is how we ensure your business shows up when they search. With our local SEO strategies, you can appear in the top spots on Google Maps and local search results.

Why Should You Care?

Local SEO is all about keywords, visibility and trust. You need to attract customers actively searching for your product or service. You need to convert browsers into buyers, foot traffic into sales, and inquiries into loyal customers. If you run a business with a physical location (dental clinic, retail shops, restaurants) or serve a specific geographical area, this is for you.

Win the Local Searches

When your customers search online, they’re not just looking for any business. Think “plumber in Bristol” or “carpenter near me.” These searches aren’t just queries; they’re opportunities. Even if a user doesn’t specify a location, Google often assumes a local intent. For example, if someone searches for “carpenter,” Google prioritises showing results from the user’s geographical location – because, let’s be honest, nobody searching for a carpenter in London is likely to care about one based in Edinburgh. This is where local SEO comes in.

Our local SEO services

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    Local landing pages that convert

    Tailored, optimised, and geo-targeted landing pages give you the advantage. Each page is designed to target specific areas, using keywords and content that resonate with local customers. Think “Kitchen Designers in Manchester” or “Physiotherapists in Brighton.”

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    Google Business Profile optimisation

    We’ll work on your Google Business Profile to make it a lead-generating machine. From managing reviews to optimising your details, we ensure you appear prominently in Google Maps and search results.

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    Reputation management

    Let’s face it: reviews matter. More than 90% of consumers read online reviews before making a purchase. We’ll help you collect positive reviews, respond professionally, and turn them into a trust-building asset.

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    Local backlinks for better rankings

    Boost your credibility with quality backlinks from trusted local sources. From regional news outlets to community websites, we’ll ensure your business is connected where it counts.

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    Structured data

    Structured data is like giving Google a roadmap to your business. By implementing schema markup for local businesses, we make it easier for search engines to understand and present your business in rich search results.

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    NAP consistency

    NAP stands for Name, Address, and Phone Number – and consistency is crucial. Search engines (and your customers) rely on accurate, up-to-date information to trust your business. We’ll ensure your NAP details are consistent across your website, Google Business Profile, and social media.

Paid advertising in local search results

Want to get in front of local customers now? Paid advertising in local search results is a powerful way to boost your visibility. With geo-targeting, your ads appear only to users in specific areas, ensuring your budget is spent effectively. Location assets like your address, phone number, and business hours can be included directly in the ad, making it easy for potential customers to find and contact you. When combined with organic SEO, paid advertising delivers the perfect blend of immediate visibility and long-term growth.

More about paid media

Get help to become visible locally

At Novicell, we take a hands-on, tailored approach to local SEO, ensuring your business gets the visibility it deserves. By analysing your website and targeting the cities and areas where you want to stand out, we create a custom strategy designed to boost your presence in local searches. Let us handle the complexities of local SEO while you focus on running your business, knowing that we’re working to maximise your visibility and attract more local customers to drive your success.

Proven Success with Local SEO

Designa 1336
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    Challenge

    Drive more foot traffic to stores nationwide.

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    Solution

    Optimised local landing pages and enhanced Google Business Profiles

    See our case about Designa here
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    Result

    5% more store visits and consistent Top 3 rankings for local searches.

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  • Digital Consultancy

    Challenge

    Increase visibility across multiple locations

  • Two overlapping speech bubble outlines in purple and blue, containing three pink circles in a row.

    Solution

    Content optimisation, local link building, and a bespoke SEO strategy.

  • people connections icon

    Result

    Top 3 rankings for local search terms, and a 22-place leap in average keyword rankings in under three months.