Go to content
Teknisk SEO Og Hreflang
  1. Services
  2. Digital marketing
  3. SEO
  4. On-page SEO

On-Page SEO Services

If your website isn’t showing up on page one, you’re losing traffic, leads, and sales. On-page SEO is the foundation of better search engine rankings—it’s about fine-tuning the elements on your website that directly impact visibility and performance.

Hvad er on-page SEO?

On-page SEO is the process of optimising elements on your website to improve its ranking in search engines like Google. It’s often called on-site SEO because it focuses on the aspects you can control directly on your site to enhance its visibility, user experience, and search engine rankings. Think of on-page SEO as your foundation. It ensures that search engines and visitors can understand, navigate, and trust your website, setting you up for long-term success.

Why is on-page SEO essential?

Let's say you have a page about mobile phones. If the page title, headings, body text, and image descriptions say things like "latest smartphones," "top Android devices," or "iPhone models," search engines immediately know what your page is about. It's a clear signal. But if your page is filled with vague words, inconsistent headings, or missing meta descriptions, search engines—and your customers—get confused. And the confusion doesn't rank.

Key On-Page SEO Elements That Deliver Results

On-page SEO is about making every element of your page work together to boost visibility and improve user experience. Here’s a breakdown of the most critical areas to focus on:

  • a magnifying glass diving into three sections icon

    Keyword Research

    Before optimising, you need to know what you’re optimising for. That’s where keyword research comes in. Choosing the right keywords and aligning them with the correct pages will attract targeted traffic that is ready to convert.

  • a message search with an arrow icon

    Page Titles

    A page title (or title tag) is the clickable headline in search results. It’s one of the most important on-page SEO factors. Why? Search engines use it to understand your page, and users rely on it to decide whether to click.

  • a logic map and a pen icon

    Headings (H1, H2, H3)

    We naturally use relevant keywords in headings, follow a clear hierarchy, and ensure that headings improve SEO and user experience. This is good for your rankings and accessibility.

    Read more about web accessibility
  • a phone and a setting circle icon

    Internal Links

    Internal links are like a map for search engines and users. They guide visitors to related content and help search engines understand which pages matter most. You have to link strategically to highlight important pages and improve site navigation to keep users engaged longer.

  • a computer, tablet and phone icon

    Content

    Your content is where the magic happens. Quality content is about keywords, solving problems, answering questions, and keeping users hooked. Content that connects with users also performs better with search engines—regular updates with fresh content show search engines that your site is alive and authoritative.

  • Digital Consultancy

    Images

    Images are often overlooked in SEO but can have a big impact. We optimise your gallery by adding descriptive alt text for accessibility and SEO, using keyword-rich file names, and ensuring fast load times with proper file sizes. This makes your site faster, more accessible, and easier for search engines to understand. It also enhances user experience.

Our approach to on-page SEO

At Novicell, we don’t believe in guesswork. Our on-page SEO process is structured, data-driven, and focused on delivering measurable results. We start by conducting a comprehensive audit of your website’s current state. Once we identify gaps, we implement targeted optimisations, improving everything from page titles and headings to internal links and content clarity. SEO isn’t “set and forget.” We continually monitor your site’s performance, track results, and refine our approach as needed.

Brands that have seen results with our on-page SEO

Woden 1336

  • The Challenge

    WODEN, a Danish shoe brand known for Scandinavian design and sustainable materials, wanted to grow organic sales through their webshop.

  • Our Solution

    We optimised existing category pages and created new, targeted landing pages based on an in-depth keyword analysis. By applying best-practice on-page SEO techniques, we ensured the site aligned with user intent and search engine algorithms.

  • The Results

    70% growth in organic traffic. 46% growth in revenue from organic traffic.

chart icon + 70 0 %

growth in organic traffic.

a light ball in the box icon + 39 0 %

increase in orders from organic traffic.

buy icon + 270.4 0 £

growth in revenue from organic traffic

Thumb up icon 289 0 %

ROI on SEO investment.

Altibox 1336

  • The Challenge

    Altibox, a Norwegian provider of fibre networks and streaming TV, aimed to improve visibility for business-critical keywords.

  • Our Solution

    We conducted thorough keyword and content analysis and implemented a robust on-page SEO strategy: created new, optimised landing pages, improved existing content, and removed outdated and irrelevant pages to streamline the site’s focus.

  • The Results

    13-place improvement in average ranking positions within a year.

a raising chart icon 3.29 0

average position for business-critical keywords on Google

lighting inside a folder icon 39 0 seats

ahead on Google for their most important keywords

people connections icon 22 0

Impressions (from 0) in just 3 months.

Finger point icon 800 0

clicks to a landing page (from 0) within 3 months.

 

Let’s boost your on-page SEO together

At Novicell, we bring the expertise and data-driven approach needed to optimise your website for maximum visibility, traffic, and growth. Ready to attract more customers, rank higher, and grow your business? Let’s start with a conversation.

Micky
Micky Christensen
Business Development Director
Contact Us

 

Read more about related topics

SEO

SEO specialists in London. Our SEO experts are specialists in SEO, content analysis and digital marketing. We can increase your organic traffic by utilising all areas of SEO. 

Read more
Technical SEO

Technical SEO improves your digital performance while building a strong website with increased crawlability, credibility, and usability.

Read more
International SEO

Tailored strategies for local markets help increase traffic, leads, and brand visibility, ensuring success across borders.

Read more
Local SEO

Local SEO optimises your online presence to ensure your business appears in local searches on Google.

Read more