Ege Carpets

Ege Carpets is one of Europe’s largest textile flooring manufacturers. They approached Novicell with an aim to create a new website that suited their customer’s needs and search behaviour perfectly. Ege Carpet’s new corporate site is designed to inspire action and optimise the user journey at every point.

The results

85 0 %

revenue growth on JYSK.dk

318 0 %

increase in tablet transactions

162 0 %

increase in value of mobile site search

End-to-end delivery

Following a comprehensive analysis of JYSK’s existing website, Novicell’s Conversion Rate Optimisation (CRO) specialists came up with recommendations regarding content and navigation based on traffic data, user tests, split tests and a usability analysis.

Drawing on the conclusions from the preliminary analysis, Novicell’s designers developed a new user interface and JYSK’s own developers implemented the new design in Drupal. The close co-operation is ongoing with continuous analysis and optimisation of the site.

Responsive in-browser design saves time

We utilised responsive wireframes by applying a ‘mobile first’ methodology. Responsive wireframes made it easy to review and prioritise content and design elements. This methodology is time efficient as the design is more manageable and ensures that everybody agrees on the website’s structure and navigation. Once the visual identity was implemented, the objective was then to obtain a user interface that respected the site’s existing visual appearance.

"It was very valuable for us to develop a website by designing it in the browser. The methodology ensures a better understanding of the design process internally in our organisation. It is also time efficient as our development team receives ready-to-go HTML code instead of Photoshop files."