MACH Architecture
- Instead of choosing one solution, where there is a high risk of choosing the wrong one, the alliance supports decoupling the systems and Instead putting together your solution from the best, specialised solutions from around the world based on the business needs you have. As an advisor, you will only be accepted into the MACH Alliance if you have shown that you know how to work in this way.
Some of the MACH technologies we use
Discover why Algolia is the leading SaaS-based search platform. Improve your website experience with Algolia’s intuitive platform, offering fast, scalable results and personalised user experiences.
Do you want a platform that can house ecommerce solutions and grows as your business develops? Read more about our partnership with commercetools.
Our consultants are certified in Microsoft technologies and develop and operate various customer solutions in Microsoft Azure.
Novicell is a trusted Contentful Solution Partner, providing expertise in implementing modern, cloud-based CMS platforms.
Explanation of the MACH principles

M: Microservices
Microservices are self-contained applications that can be built, deployed and maintained as independent modular components. If there is a failure in one microservice, it does not affect your entire solution, making it more robust. Scaling and updating each component can be done independently instead of having to upgrade the entire system.

A: API-first
APIs enable integration between different solutions such as ERP and CRM in your technology suite. API-first is designed and built for interoperation, reducing the chance of silos.

C: Cloud-based
Using the cloud as a hosting infrastructure means that solutions can be easily accessed from anywhere and on-demand. Eliminates the need to operate and maintain your own data centre. Provides extra flexibility - when it's time to scale up or update.

H: Headless
Here the front end is separated from the back end. By separating the front end from the back end, you get maximum design freedom and faster prototyping.
Read about related services
We are an e-commerce agency based in London with a wealth of experience in Product Information Management (PIM). Learn more about our PIM services here.
Novicell are leading e-commerce specialists in London. Learn more about our headless e-commerce experience with Commercetools here.
Novicell are London-based specialists in headless e-commerce with Shopify. Learn more about our how we work with Shopify solutions here.
We build solutions based on a flexible and future-proof IT architecture
