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Insurance

The insurance industry is in the midst of a digital transformation. Your customers now expect fast self-service, personalised offers and seamless claims handling. We help you take the next digital steps.
Create great customer experiences

You know it. Your customers know it. When an incident happens, people need help fast. Even the smallest delays can disrupt the experience and weaken trust in the insurer. That’s why digital solutions are the way to go– solutions that deliver fast, seamless and personalised customer experiences. We help insurance companies modernise their digital platforms, improve customer journeys and optimise internal processes through data-driven solutions.

Industry key figures

Source: Eiopa, 2024

buy icon 25 0 %

Buy insurance directly from insurers' websites

head with point in the middle icon 65 0 %

Believe it's easier to gather information and compare products on insurers' websites

Growing arrow icon 63 0 %

Find it easier to file claims online

EMERGING DIGITAL TRENDS IN INSURANCE

Key digital trends in the insurance industry

As an insurance company, you need to stay on top of digital developments if you want to meet your customers’ demand for fast self-service and tailored solutions. And let’s be honest – you do. Otherwise, you risk handing them straight to your competitors. Efficient and automated claims handling is just one area where digitalisation makes a real difference. Another critical competitive factor is your ability to leverage and act on data – enabling you to deliver insurance solutions that truly match each customer’s needs.

Our services

We offer a range of services and solutions to help move your business forward digitally. We can support you with:

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    Optimized customer journey

    Consumers increasingly expect to access their insurance digitally—anytime, anywhere. We create intuitive self-service solutions that make it easy for customers to manage their policies, submit claims, and get an overview of their coverage.

    Read more about the customer journey
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    UI and visual design

    We design modern, user-friendly interfaces with a focus on aesthetics and functionality. Our designs ensure a cohesive visual identity that strengthens your presence across all digital channels.

    Read more about UI & visual design
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    Integration and automation

    Efficient operation of an insurance company requires streamlined processes and secure data management. We ensure integration between your core systems, CRM, and external data sources to reduce manual workflows and ensure compliance.

    Read more about CRM & Martech
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    Enhanced customer communication

    We can help optimize your customer dialogue by implementing chatbots, intuitive FAQ solutions, and automated response systems that ensure a more efficient support experience.

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    Conversion analysis

    By combining data analysis of user journeys, A/B testing, and continuous optimization, we can improve conversion rates by ensuring that more potential customers reach their desired goals.

    Read more about digital business analysis
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    Digital marketing

    We can strengthen your digital marketing through targeted campaigns, SEO optimization, and content strategies, enabling you to effectively reach new customers and strengthen your brand as an insurance company.

    Read more about digital marketing

Selected insurance companies we’ve worked with:

If you have the ambition, we have the expertise and specialists

  • thumbs up icon

    At Novicell, we have many years of experience delivering digital solutions for government, regional and municipal organisations.

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    As a technology-independent partner, we can guide you all the way – from strategy, technology selection and architecture to implementation and operations.