Headless is an approach that ensures efficient support of several digital channels on the same solution architecture
Advantages of headless
A headless solution can be scaled up via cloud hosting and ensure performance throughout the world.
Agility in ongoing development
Headless means that the digital channels can be further developed individually and at the same time the functionality can be shared across channels as needed
Headless works via an API gateway, which facilitates the connection between channels and the backend. This increases IT security, since everything behind the API gateway is not publicly available.
When the APIs are available for all channels, omni-channel becomes easier, as an API developed for one channel can be used by all channels.
Selected companies we have helped with web development
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Consolidation of all digital marketing activities increases brand value and sales performance
MENU goes international with a strong digital architecture, e-commerce solutions, PIM and online marketing
When is headless relevant?
Headless is not suitable for all business models.The two biggest factors are requirements for many data sources (CMS, Commerce, Search, Personalisation and more) and many digital channels, e.g. websites, APP or in-store solutions.
In these scenarios, a headless solution is advantageous in terms of efficiency and flexibility.
So you can both support channels and adapt channels individually independently of other sources.
If you run a webshop with one channel and have no intention of adding more, then headless is not necessarily suitable for you.
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