BJ-Gear wins the Danish E-commerce Award 2025 in the category Best B2B Company with online revenue under DKK 200 million. The award recognises companies that create significant results through digital commerce - and BJ-Gear has set new standards for how complex technical products can be communicated and sold online.
The award is also the result of an ambitious digital strategy in which BJ-Gear has invested in creating a user-friendly and scalable e-commerce solution that supports both customers and the business. The platform enables customers to find and configure advanced gearbox and transmission solutions, while at the same time streamlining internal sales and service processes.
Dansk Erhverv gave the following reasoning for why BJ-Gear deserved the award:
“350 million variants. Six products. It sounds like the recipe for chaos - but BJ-Gear has made it easy and elegant with a configurator so intuitive that even Gen Z would call it smooth.
Each customer-created combination generates its own product and a real-time 3D rendering. And even though the product is complex, the customer immediately receives a delivery date via an advanced delivery calculator that calculates faster than a logisticmanager on espresso.
All of this is wrapped in a true B2C experience - in the middle of an otherwise heavy B2B market.”
We are proud to have helped BJ-Gear shift into a higher gear with a B2B platform that turns complex made-to-order production into a seamless digital purchasing experience. The judges particularly highlighted the product configurator - developed by our team and built on a composable architecture with carefully selected standard components and custom functionality where it truly matters.
The award is a great recognition of both BJ-Gear and their team, as well as our team here at Novicell, who helped develop a solution that is now award-winning.