Ege Carpets
Ege Carpets is one of Europe’s largest textile flooring manufacturers. They approached Novicell with an aim to create a new website that suited their customer’s needs and search behaviour perfectly. Ege Carpet’s new corporate site is designed to inspire action and optimise the user journey at every point.
New functionality included:
Post Danmark Integration
Responsive design
Accelerated load time
Various integrations
(e-trademark, Trustpilot, Facebook likes)
'Lazy loading'
To conserve bandwidth by delivering content to users only if it's requested
The collaboration
Together with Designers & Friends, we launched a new and improved website with responsive design, a user-friendly online shop and several online marketing initiatives
Umbraco CMS
Flexible website with excellent search and filtration options and fast load time
uCommerce Shop
Online shop integrated with Post Danmark
Combined marketing effort
SEO, conversion optimisation, e-mail marketing and online campaigns
"Since switching to the new platform, we achieved an improved conversion rate of approximately 30% on the desktop platform and 50% on the mobile platform. This improvement has meant that we have reached a return on our investment after just one year."
