Mercura
What is Mercura?
Mercura.io
Why choose Novicell as your Mercura partner?
At Novicell, we combine business insight, technical expertise, and digital marketing. This means we don’t just implement Mercura from a technical perspective, we also help you design a sales process that truly supports your commercial goals.
With Novicell as your partner, we help you:
- Analyze your sales and quotation process and identify where CPQ creates the most value
- Set up Mercura with the right product rules, variants, calculations, and workflows
- Integrate Mercura with your ERP, CRM, and PIM systems, so data is maintained in one place only
- Leverage Mercura across multiple channels - for internal sales teams, distributors, or as a self-service configurator on your website
- Align your digital ecosystem, ensuring Mercura works seamlessly with e-commerce, customer portals, marketing automation, and more
We have experience with complex B2B setups, international companies, and highly customized products. That makes us a strong technology partner when Mercura needs to connect with the rest of your business.
Benefits of Mercura
Reduces complexity in the sales process
Mercura reduces complexity in sales by ensuring that only valid product combinations can be selected. Built-in rules and dependencies guide sales representatives, distributors, and customers through correct configuration, minimizing errors in quotes and orders while saving time in engineering and back office.
Fast, professional, and flexible quoting
The platform makes it possible to move from customer dialogue to a finished, visually consistent quote in just minutes. Prices, discounts, and margins are calculated automatically, and Mercura can also be used as a standalone quoting tool without product configuration — with centralized management of templates, pricing, and content.
Advanced configuration without heavy development
Mercura is a no-code/low-code solution with a powerful rules and calculation engine that supports complex business rules, pricing logic, and customer-specific solutions. Products and logic can easily be adapted and expanded over time - even for technically advanced products with many variants.
Scalable platform with strong integrations and visualization
With integration to ERP, CRM, and PIM systems, Mercura ensures a single, unified data foundation across platforms. At the same time, the solution supports 2D/3D visualization, multiple languages, and currencies — delivering a stronger customer experience and making it well suited for both national and international companies.
Mercura is particularly relevant for companies that:
- Work with complex and customized products
- Have a B2B focus, for example with dealer networks or sales through agents
- Want self-service configuration on their website or customer portals
- Aim to provide both internal sales teams and external partners with a shared tool for configuration and quoting
- Prioritize performance, security, and future scalability in their digital setup
The platform can be used internally within the sales organization and externally on your website - or as a combined solution where the same logic and product rules are reused across channels.
Read more about related topics
With over 20 years of experience and 300+ experts, Novicell helps you streamline and automate sales processes with CPQ. Read more here...
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