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Konges Sløjd

Konges Sløjd

Enhanced digital foundation creates improved customer experience across markets.

New integration platform positions popular children's brand for international growth

The Danish children's clothing brand, Konges Sløjd, is renowned for its iconic children's apparel, toys, and home accessories. Founded in 2014, the company has grown into a highly successful venture, selling in over 100 countries across Europe, Asia, and North America. The brand has now taken a significant step towards global expansion by migrating to a new integration platform implemented by Novicell. The migration included the implementation of Business Central (ERP) to manage sales, finance, and supply chain processes, as well as Struct PIM for product data management.

Challenges in managing ERP, PIM, and Shopify

Konges Sløjd faced challenges in managing business operations across multiple systems: ERP, PIM, and Shopify. A major challenge was handling multi-currency pricing through Shopify Markets. Due to the large number of products and various markets, much of the pricing information had to be updated manually—a time-consuming process with a high risk of errors. Konges Sløjd also relied on Shopify’s built-in currency converter, which introduced conversion fees and often resulted in suboptimal prices across regions. This increased operational costs and hindered Konges Sløjd’s ability to offer competitive, market-adjusted prices.

Solving the problem with our Shopify Connectors

To overcome these challenges, we implemented a middleware layer using our pre-built Shopify Connectors. These connectors are designed to address a range of integration scenarios with Shopify and require only integration with relevant systems such as ERP, PIM, or others. The architecture enables rapid implementation while maintaining flexibility for customization based on Konges Sløjd’s specific needs.

Learn more about Shopify

The solution included the following:

  • Near real-time synchronization from Struct PIM to Shopify, enabling more efficient handling of large product updates and minimizing delays.

  • Multi-currency pricing management by integrating Business Central with Shopify Markets, allowing for accurate, region-specific price updates.

  • Order and inventory management integration: The new solution facilitates the exchange of sales orders, invoices, shipping tracking, and more between Shopify and Business Central. Inventory adjustments are made quickly across multiple Shopify stores, with updates from the ERP or warehouse management systems following shortly after. This reduces the risk of overselling and ensures inventory levels are up to date across all stores.

Novicell has been a professional partner, and we have felt in safe hands throughout the entire process. We worked closely together to find the technical solution that made the most sense for our business, and we are very satisfied with the result. With the new integration platform, our setup is strengthened and ready for growth across markets.

Kasper Strømme
Kasper Strømme, IT Director
Konges Sløjd

How we strengthened the digital setup and consolidated all data

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    New integration platform

    Novicell's middleware solution, built on Shopify Connectors, enables near real-time updates between ERP, PIM, and Shopify. This ensures that key data, such as prices and stock levels, are accurate and timely across all platforms.

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    Expansion to new markets

    With integrated multi-currency pricing, Konges Sløjd can now expand into new regions without manual intervention or pricing errors, optimizing their pricing strategy for each market.

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    Fully leveraging potential

    The new integration platform gives Konges Sløjd the freedom to focus on scaling their business and creating products, confident that their operational systems can support growth in new markets.

"We have appreciated the high level of expertise we found at Novicell, especially their ability to solve the (many) challenges that arise in such a large project. In their quick and effective solutions, they have also managed to think about long-term solutions that worked both at the moment and in the long run."

Anna Maria Jensen, E Com Coordinator
Anna Maria Jensen, E-com Coordinator
Konges Sløjd
Konges Sløjd Final

Efficient and flexible system integration

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    Flexible data management with a standardized API model

    Instead of connecting the input model (e.g., XML from an FTP or other formats) directly to Shopify’s data model, the integration defines its own API model. This way, data from client systems is processed and mapped to a standardized input model before being sent to the connector. This loose coupling allows the integration process to be reused across multiple clients, regardless of how their systems are structured.

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    Customized output handling

    Similarly, the output (e.g., order data from Shopify) is processed using an interface model. Each client system (e.g., ERP) interacts with Shopify’s order data through a client-specific implementation of this interface. This ensures that the central connector process remains unchanged, while only the client-specific mapping logic needs to be adapted.

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    Domain project

    The domain layer contains the business rules that determine how product, order, and stock data are managed between systems. This layer operates almost independently of external systems or tools (such as NuGet packages), making the code easier to maintain and reuse.

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    Application project

    The application layer governs the functions and use scenarios the connector requires. By separating responsibilities with the Command and Query Separation (CQS) design pattern, actions that modify data are separated from those that retrieve data. This provides greater flexibility in implementation—whether through Web API, console application, or worker function—and ensures scalability.

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    Real-time data synchronization

    Data from systems such as Struct PIM and Business Central is processed in near-real time using worker functions and message queues. These components ensure that product, price, and stock updates are processed quickly and efficiently, even during high-load scenarios.

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    Error handling and data security

    If errors or delays occur in data updates (e.g., stock data), built-in retry logic ensures that data is eventually updated correctly. This minimizes the risk of errors such as overbooking.

Skalerbar integration der understøtter vækst

Novicells Shopify Connectors tilbyder tekniske fordele, der sikrer effektiv og skalerbar integration. Den modulære opbygning gør det muligt at håndtere forskellige brugsscenarier og tilpasse sig virksomhedens vækst. Lagerjusteringer kan hurtigt behandles på tværs af flere Shopify-butikker, mens ERP- og lagersystemopdateringer følger kort efter.

Med en cloud-native arkitektur baseret på Microsoft.NET kan løsningen nemt skaleres og tilpasses nye systemer uden væsentlige ændringer.

Sammenfattende muliggør Novicells Shopify Connectors fleksible og genanvendelige integrationer, der effektivt understøtter virksomheders ekspansion til nye markeder.