Transportation
Customer expectations are shifting with the digital world. They now demand fast and efficient transport or delivery – at the lowest possible price. This applies to both passenger transport and freight.
Online availability and well-executed UX design are also must-haves, ensuring your customers can easily access the information they need, exactly when they need it.
38 0 % of transportation companies have challenges with data handling and security
33 0 % of transportation companies lack a clear digital vision
Important digital trends in the transportation industry
User-centric
The transportation sector is increasingly looking towards a mobility paradigm centred around users' needs, priorities, data flows and dynamic responses.
Last-mile delivery
Online shopping has really taken off. This means that customers are placing new demands on fast and cheap delivery methods. A completely new market has emerged that requires investment in innovative technologies.
Analytical revolution
Digitalisation offers new opportunities for advanced analysis of real-time data. Now customers' needs can be predicted, alternative solutions can be offered and personalisation increased.
Novicell offers a range of services and solutions that help your company move forward digitally. For instance, we can help you with:
The architecture determines the possibilities
Transportation companies often have many tailor-made, behind-the-scenes systems - both internal and external. We help determine the framework for IT architecture that enables customer-oriented digitalisation. And we provide a tech stack that reflects business needs and investment budget.
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Analytical revolution
Real-time data that is provided to the customer and advanced analysis of data contribute both to fast, relevant communication and to data-driven business development.
Websites and website development
Your web platform is important - such as for ordering, purchasing and booking. It must be user-friendly and easy to work internally as well as integrate into both internal and external systems.
App - a click away in your pocket
An app offers completely unique opportunities to be both "smart" and present in relation to the customer - both with self-service and with relevant information. We help with everything from the right app technology to the UX part.
Design and UX
Self-service and information on the website and in apps are essential for many transportation companies. We help to build these based on tried-and-tested UX principles.
Selected transportation companies that we have helped:
Read about some of the solutions here:
We have had communication that has changed in three very different phases of the project, and we have been given a platform that supports this digitally. People travel by the underground because it is fast, easy and reliable. We would also like to give our users that experience digitally. It must be easy for customers to find the information they need - even if the underground network has grown. And so, with the website, we have created a common thread from the visual elements users encounter at the stations and on the trains, and those they encounter digitally. It is a nice visual solution that creates simplicity and wholeness in the overall user experience.
If you have the ambition, we have the experience and the specialists
At Novicell, we have many years of international experience of creating commerce solutions, advising and developing both passenger and freight transportation companies digitally.
As a technology-independent partner, we can advise you all the way from strategy to technology selection and architecture to implementation, customer service and operation.