Go to content

MyImage 2026: Novicell takes first place in Brand Strength

Published on January 13, 2026

TheĀ MyImageĀ Bureau 2026Ā analysisĀ providesĀ aĀ clear pictureĀ ofĀ howĀ theĀ marketĀ forĀ digitalĀ consultanciesĀ is evolving -Ā andĀ whatĀ truly mattersĀ whenĀ companies chooseĀ aĀ digitalĀ partner.

InĀ thisĀ year’sĀ analysis,Ā weĀ rankĀ numberĀ oneĀ inĀ Brand StrengthĀ amongĀ digitalĀ consultanciesĀ andĀ areĀ also amongĀ theĀ topĀ climbersĀ of theĀ year.Ā ThisĀ happensĀ inĀ a marketĀ withĀ significantly increasedĀ competitionĀ and higherĀ expectationsĀ forĀ bothĀ advisoryĀ servicesĀ and delivery.

Ā 

BrandĀ StrengthĀ is moreĀ thanĀ awareness

BrandĀ StrengthĀ doesn’tĀ onlyĀ measureĀ visibility. The categoryĀ coversĀ threeĀ criticalĀ factors:

  • Preference – whoĀ isĀ activelyĀ considered
  • Credibility – who has the market’s trust
  • Momentum – who is perceived as relevant right now?

AĀ strongĀ rankingĀ indicatesĀ thatĀ companiesĀ doĀ notĀ just knowĀ us -Ā theyĀ associateĀ usĀ withĀ competence,Ā business understanding,Ā and relevance.

Ā 

ā€œRankingĀ numberĀ oneĀ inĀ BrandĀ StrengthĀ sendsĀ aĀ strongĀ signal.Ā ItĀ isĀ notĀ onlyĀ aboutĀ awareness,Ā 
butĀ aboutĀ trustĀ andĀ preference - andĀ aboutĀ companiesĀ activelyĀ consideringĀ usĀ whenĀ choosingĀ a digitalĀ partner.ā€

Jesper Thyssen JTY
Jesper Thyssen, CCO
Novicell

AĀ marketĀ inĀ motion

MyImage 2026 also points to a clear shift in demand. More companies are looking for digital full-serviceĀ partnersĀ thatĀ can:

  • Connecttechnology,Ā business,Ā andĀ customerĀ experience
  • SupportbothĀ e-commerce,Ā platforms,Ā andĀ digitalĀ strategy
  • TakeresponsibilityĀ acrossĀ theĀ entireĀ digitalĀ valueĀ chain

This places higher demands on both the breadth and depth of advisory services - and on the ability to translate digital investments into measurable business value.

Ā 

WhatĀ doesĀ theĀ analysis meanĀ inĀ practice?

TheĀ rankingĀ confirmsĀ ourĀ positionĀ asĀ aĀ competentĀ andĀ trustedĀ digitalĀ consultancyĀ with:

  • Stronge-commerceĀ capabilities
  • AsolidĀ understandingĀ ofĀ ourĀ clients’ businesses
  • ExperiencewithĀ complexĀ digitalĀ solutions

At the same time, the analysis shows that differentiation is increasingly created through long-term partnerships, professional quality, and proven impact - not through visibility alone.

Ā 

AĀ strongĀ foundation - andĀ aĀ clear responsibility

TheĀ resultsĀ fromĀ MyImage 2026Ā giveĀ usĀ aĀ solid foundation.Ā ButĀ theyĀ alsoĀ comeĀ withĀ responsibility. BrandĀ StrengthĀ isĀ not maintainedĀ throughĀ words,Ā but throughĀ action -Ā byĀ continuingĀ toĀ createĀ realĀ and measurableĀ valueĀ forĀ theĀ companiesĀ weĀ workĀ with.

ThankĀ youĀ toĀ ourĀ clients,Ā partners,Ā andĀ colleaguesĀ for helpingĀ raiseĀ theĀ barĀ inĀ aĀ marketĀ where relevance,Ā trust,Ā andĀ qualityĀ matter moreĀ thanĀ ever.

Ā