ChatGPT Ads

Advertise on ChatGPT to reach consumers in a high intent research-based environment.

Advertise on ChatGPT from August 2026

ChatGPT Ads has just launched in Denmark and 30 other European markets, and we now offer this channel to our clients. The way people discover, research, and evaluate businesses is changing, as more of that journey begins inside a conversation with an AI assistant rather than a traditional search engine. ChatGPT Ads gives businesses a new way to be visible in exactly that moment. The channel will not suit every business from day one, and we help you understand where the real opportunity lies.

How to get started with ChatGPT Ads in 2026

ChatGPT Ads from strategy to execution

We understand how ChatGPT Ads targets conversations and measures results, and how that differs from the mechanics of Google Ads and Meta Ads. Our focus stays on what creates real value for your business, not just spend or activity. We support clients across the full scope of the channel, from assessing fit and mapping your AI organic search visibility, to setting up and refining campaigns. Because access currently runs through a limited set of partners, we also manage the practical setup on your behalf.

What do we need to get started?

Getting started begins with a conversation about your business, your goals, and whether ChatGPT Ads is the right next step. From there, we look at your starting point together, including your visibility in AI search and how your industry is likely to perform, before shaping a setup that fits your ambitions and budget. Because the platform is still early, we recommend an open, exploratory approach rather than fixed expectations from the outset.

Frequently asked questions about ChatGPT Ads:

What are ChatGPT Ads and how do they work?

ChatGPT Ads are a new advertising format inside ChatGPT that let businesses appear in relevant conversations as people research and ask questions. Rather than targeting a search query, ChatGPT advertising works within the context of the conversation itself, showing up at the moment a user is actively exploring a topic or need.

How can I advertise on ChatGPT?

Because access to ChatGPT Ads currently runs through a limited set of partners, most businesses need an agency to set up and manage campaigns on their behalf. Novicell handles that practical setup for clients, alongside assessing whether the channel is the right fit for your business.

Are ChatGPT Ads available in Denmark?

Yes. ChatGPT Ads Denmark launched as part of the platform's rollout across Denmark and more than 30 other European markets from August 2026.

How much does advertising on ChatGPT cost?

There is no fixed pricing model yet, as the platform is still early. Budgets are shaped case by case, based on your industry, goals, and starting visibility in AI search, rather than a standard rate card.

How does ChatGPT Ads targeting work?

ChatGPT Ads targets the conversation a user is having rather than a keyword search alone, which is a different mechanic to Google Ads and Meta Ads. This means relevance is judged on intent and context within the chat, not just the terms typed into a search bar.

Do ChatGPT Ads use keywords?

Keywords still matter, but less directly than in traditional search advertising. What matters more for ChatGPT marketing is how well a business is represented and understood across the web, since that shapes how AI models describe and recommend it in conversation.

How are ChatGPT Ads different from Google Ads?

Google Ads and Meta Ads are built around search queries and audience targeting. ChatGPT Ads instead operate inside a conversational, research-based environment, meaning both the mechanics of targeting and how results are measured differ from familiar search and social platforms.

How do you measure conversions from ChatGPT Ads?

As with any new channel, measurement approaches are still developing. Our focus stays on what creates real value for your business, not just spend or activity, so we help clients set up tracking that reflects genuine business outcomes rather than surface-level engagement.

Get in touch:

Would you like to explore whether ChatGPT Ads is relevant for your business? Get in touch, and we will have a no-obligation conversation about the possibilities.

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