Industry key figures
Source: Dansk Erhverv, 2025
Wholesaler
Let us help your wholesale business build digital solutions your competitors will envy. We’ve already supported a wide range of wholesalers with solutions such as commerce platforms, customer portals and pricing tools.
Introduction
Wholesalers have in fact been strong at leveraging the potential of digital solutions for many years – both towards manufacturers and professional buyers as well as end customers.
But industry convergence, new online competitors and manufacturers testing sales channels that bypass wholesalers are now part of the reality. This is where digitalisation can be your path to building lasting competitiveness.
62 0 % of all B2B purchases start with online searches
80 0 % of B2B companies maintain the same or higher standards on their commerce platforms compared to their offline channels
75 0 % of B2B companies selling online experience increased revenue
Our services
Novicell offers a range of services and solutions that help your company move forward digitally. For instance, we can help you with:
Digital roadmap
The digital road map is the management tool that creates a connection between business strategy and the concrete projects that must execute the strategy in practice. We help determine direction and break down ambitions into concrete projects and phases.
Create the digital foundation
As wholesale and trading companies increase digitalisation towards customers, having their IT architecture in place becomes a competitive parameter. We provide a tech stack that reflects business needs and the investment budget.
Choice of commerce platform
Choosing a commerce platform is important for driving customer-facing digitalisation. We help make the many technological options visible so that the platform matches the needs and special requirements of B2B commerce.
Control of product master data?
A turning point in digitalisation is the PIM system for keeping track of product master data in one place for use across all channels. We help with the selection and implementation of a PIM system. We place particular emphasis on how the provision of product data can be automated - with built-in controls, so that they are also of the right quality.
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Data-driven business development
Most companies are experiencing an explosion in data. At the same time, many are finding it difficult to convert data into insights that can be used to make choices so that operations are run better. We have tried-and-tested methods for concentrating efforts where the significance for the development of the business is most important. We love turning complex data structures into concise and fact-based advice.
Communicate relevantly with your customers and target groups
Marketing automation makes it possible to communicate relevantly and personally - on a large scale. We are experts in assessing which touchpoints are most important. We use this to set up automatic flows that enable customer dialogue about, for example, abandoned basket and retargeting ads and most relevant additional purchases.
Selected wholesale companies that we have helped:
Read about some of the solutions here:
We are very satisfied with our collaboration with Novicell. They deliver on the agreements we make, and they are easy to work with. They have significantly advanced our solution, and the entire purchase flow now runs through fully automated APIs.
You bring the ambition, we bring the expertise and specialists
At Novicell, we have many years of international experience building commerce solutions, advising and digitally developing wholesale businesses.
As a technology-independent partner, we can guide you all the way – from strategy, technology selection and architecture to implementation, customer service and operations.