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Animal Protection Denmark

A new flexible digital platform strengthens the animal welfare organization in their efforts to assist animals in distress.

Enhanced Digital Presence

After an extensive strategic process, Animal Protection Denmark, in collaboration with Novicell, embarked on a journey to strengthen the animal welfare organization's digital presence. The objective of this collaboration was to make the organization's digital platform simpler and more user-friendly for its over 70,000 supporters. Additionally, the aim was to reinforce Animal Protection Denmarks position as an authoritative voice on all matters related to animal welfare. In addition to visual and communication enhancements, Animal Protection Denmarks digital platform also underwent technical improvements. These enhancements included the ability to target content and donations for specific purposes, as well as ensuring proper handling of user data.

The collaboration

  • Tailored Drupal platform

    Animal Protection Denmark had specific requirements that necessitated custom modules and functionalities in the new platform. This included external integrations, data management, and payment solutions.

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    Secure donation flow

    Handling sensitive personal information such as CPR numbers for tax-deductible donations required data security measures. This challenge was addressed through multiple layers of encryption.

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    Flexible module structure

    The flexible content band-based page structure allows Animal Protection Denmark to create and modify pages for campaigns, events, fundraisers, and more according to their needs.

Time for Change

The Danish Society for Nature Conservation's old platform was outdated, unstructured, information-heavy, and non-responsive. With 65% of the traffic coming from mobile or tablet devices and 110,000 unique visits per month, the organization sought a comprehensive relaunch. The new solution aimed to optimize the business, enhance user experience, and modernize the organization's image with an energetic, dynamic, and contemporary aesthetic. The Danish Society for Nature Conservation wanted to exude friendliness, warmth, professionalism, credibility, and integrity. Additionally, the solution needed to handle donations, membership registrations, signature campaigns, and more. Therefore, they chose a Drupal platform with numerous tailored elements and great flexibility in its structure.

Our focus for this collaboration has been to elevate the level of our digital services and digital business for the benefit of animals. The new digital platform is intended to showcase our work and make our services more accessible. In this process, Novicell has been a strong and competent partner, supporting us every step of the way.

Michael Lund Madsen
Digital Manager, Animal Protection Denmark

Flexibility is a key focus

From the outset, it has been a clear desire for the platform to be flexible, allowing Animal Protection Denmark to tailor content pages for specific purposes. This has been achieved through a design that encompasses only one type of page built with content bands. This enables the organization to create new landing pages and customize them to function as campaign pages.

The numerous campaign pages can be styled and structured according to specific needs. For example, signature campaigns are facilitated through a collection form that can be placed on all pages. The same applies to specific donations, allowing Animal Protection Denmark to build environments that include both content and more proactive activities such as signature collection and earmarked donations.

Other features of the new solution include a custom-made module for DIBS payment integration and membership management.

External Integration for Animal Adoption

An essential part of dyrenesbeskyttelse.dk is the option for animal adoption. Animal Protection Denmark collaborates with 8 shelters, and the new platform is integrated with the external provider Semaphor. This integration allows for an updated database of animals from the 8 shelters to be imported, which users can explore. The solution handles all types of animals and enables search options based on categories such as breed, characteristics, personality, and more. Additionally, users can create ads for lost or found animals. These listings are then available online in a comprehensive database of animals from across the country.

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