Key industry figures
Source: Hesehus, 2025; Cphbusiness, 2025
Manufacturing companies
Novicell helps manufacturing companies market and sell often customised products to the international market. Digitalisation enables new sales and distribution models - not least selling directly to end customers.
Make it easy for your customers
More and more professional buyers are now expecting the option to shop online – even in the manufacturing industry. And that demand is only increasing.
So how do you meet it? With a digital customer portal, your business is suddenly open 24/7. It gives your customers access to product information, reseller pricing, sales materials – and, of course, the ability to place orders.
The potential is significant. In the manufacturing sector, 40% of companies offer customised solutions where the product is made to order. This is exactly where a digital customer portal creates strong opportunities to digitise the sales process.
74 0 % of all industrial buyers research at least their purchases online
20 0 % of all professional purchases will take place online from 2025
Our services
Novicell offers a range of services and solutions that help your company move forward digitally. For instance, we can help you with:
Digital roadmap
The digital road map is the management tool that creates a connection between business strategy and the concrete projects that must execute the strategy in practice. We help determine the direction and break down ambitions into concrete projects - and phases that match the business case.
Create the digital foundation
As manufacturing companies increase digitalisation with respect to customers, having their IT architecture in place becomes a competitive parameter. We help set the right target image for the tech stack, which reflects business needs and investment budget.
-
Online sales
Choosing a commerce engine is important for manufacturing companies to drive customer-facing digitalisation. We help make the many technological options visible so that the platform matches requirements, for instance in relation to direct sales, partner sales, global sales and customised solutions.
Control of product master data
A turning point in digitalisation is the PIM system with knowledge of the products that are sold. We help ensure that the selection and implementation of the PIM system also takes into account how sales are made. It can be direct sales, but also through partners, where automated product data of the right quality helps with additional sales.
Relevance for your customers
Relevance is the key word for entering into a dialogue with potential customers. Inbound Marketing is a method where leads are attracted through demonstrating competence and value through, for example, effective interaction, online channels, your own website, physical events and effective tools for lead management.
Data-driven business development
Most companies are experiencing an explosion in data. At the same time, many are finding it difficult to convert data into insights that can be used to make choices so that operations are run better. We have tried-and-tested methods for concentrating efforts where the significance for the development of the business is most important. We love turning complex data structures into concise and fact-based advice.
What your digital transformation journey could look like:
1. Establishment of a CPQ platform
Establish the foundation in the back office that enables the screen to turn strategically towards the market and the customers. This is achieved through a CPQ platform that replaces Excel sheets by taking structured care of Configuration, Pricing and Quoting. This improves the transition from sales to production by minimising wrong orders, reducing lead time and at the same time providing full transparency in even quite complex quotation processes.
2. The configurator is taken online
The configurator is taken online and turned towards the market as a marketing engine. It provides an opportunity to engage with new potential customers and demonstrate skills in a "trial configurator" - it provides traffic and the relevance will result in qualified leads.
3. The configurator as a self-service portal
The configurator can not only be targeted at new potential customers, but also as sales to existing customers who can use the configurator as a self-service portal. Offers will be given to the customer with customer-specific prices, after which the internal salesperson will be able to review the final details of the offer before the offer is converted into an order.
4. Spare parts and services in the after-sales phase
The after-sales phase is absolutely essential to give the customer a good service experience and increase customer value. Based on the known configured solutions that have already been purchased by the customer, relevant spare parts and service solutions can be offered.
With the new ege.dk, we have a visually attractive website that has been praised by our customers. It is important to us, because we are a design company that must be able to inspire. At the same time, we have made the right integrations for our marketing systems, so that we can now offer interested customers more help earlier in the process.
Selected manufacturing companies we’ve worked with:
Read about some of the solutions here:
If you have the ambition, we have the experience and the specialists
At Novicell, we have extensive experience delivering digital solutions for government, regional and municipal organisations.
As a technology-independent partner, we can advise you all the way from strategy to technology selection and architecture to implementation, customer service and operation.