Retail & Brands
Important Digital Trends in Retail & Brands
As a retailer, there are several emerging trends worth tapping into.
Many are adjusting their business models to operate cross-border. While this used to be primarily growth-driven, it’s now equally a response to increased competition from international players entering the Danish market.
Logistics has always been – and continues to be – a key differentiator in the customer experience, both online and offline. Right now, we’re seeing a growing trend in Quick Commerce across a wide range of product categories, offering delivery within 30–60 minutes in larger cities.
Digitalisation is making it a core competency for all retailers to understand and act on data. It’s your shortcut to automating traditional internal decision-making processes – and more importantly, your customer-facing channels. By leveraging first-party data, you can tailor messaging to specific customer segments.
With more markets, channels, brands and marketing disciplines in play, retailers increasingly take a best-of-breed approach when choosing their platforms. That means selecting the tools and capabilities that make the most sense for your business, instead of investing in one monolithic solution. As a result, we’re seeing exponential growth in cloud-based standard platforms.
Novicell offers a range of services and solutions that help your company move forward digitally. For instance, we can help you with:
Commerce solutions
Our commerce solutions are based on the right mix of market-leading standard platforms and targeted customer customisation in order to meet individual needs, such as for differentiation. We have in-depth knowledge of the different business models, be they an existing chain concept that will make use of a multi- or omnichannel strategy, online-only retailers that will expand internationally or brands that will sell directly to the end customer.
Architectures
As complexity within Retail & Brands increases through the number of markets, channels and brands alongside the number of marketing disciplines, having your IT architecture in place becomes a competitive parameter. With a best-of-breed approach, your company obtains a scalable and agile foundation
Control of product master data
If your company has many products, complex hierarchies, many sales channels where product data must be presented and there is a lot of manual handling of product master data, then your company should consider a PIM solution
-
Manage the customer journey
We can help you have control of the customer journey. This is a map of the customer's steps on the journey from when they discover a need and choose you as a supplier until they leave you again - online and offline.
-
Digital marketing
We can take partial or total responsibility for your online presence. This means that we are independent of channels and always make sure to allocate your budget to those platforms from which your company achieves the greatest possible return. We have experts in UX, CRO, SEO, SEM, PPC and SoMe.
Data-driven marketing
Do you have control of your Customer Lifetime Value? Are you segmenting your customers using data? Understanding your customers and customer behaviour is crucial for you to scale up and down for the right initiatives
Novicell has been very accommodating and flexible throughout the process, which has required input from all parties, as the modernisation of our previous platform necessitated a lot of investigations and new development. The improved frontend now in the pipeline is our first step together. We look forward to the series of upcoming improvements that are just around the corner that will further elevate the customer experience.
Selected Retail & Brands companies that we have helped:
Read about some of the solutions here:
If you have the ambition, we have the experience and the specialists
At Novicell, we have many years of experience delivering digital solutions to government, regional and municipal organisations.
As a technology-independent partner, we can advise you all the way from strategy to technology selection and architecture to implementation, customer service and operation.